While my barrel hasn't come of age (like others, an Ambassador), I was in the area and made the trip from Louisville via some one-lane roads in the Kentucky countryside. As others have written, it's interesting to learn about how bourbon is made, what makes it different than other whiskys, and of course, how the Samuels built their empire (spoiler: Mrs. Samuels was more than a little involved in its promotion). The highlight of the tour, of course, is tasting the different versions -- from the signature product, to the new 46, to the distillery-only "White," which is essentially, moonshine. Don't expect to pay less for the bourbon because you're buying it at the source -- the story is that they don't want to undercut the local merchants, but the more likely explanation is that the tour is a decent moneymaker, which, as a family-owned enterprise, is both plausible and forgivable.
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