We travel frequently in the UK and mostly use Premier Inns, which we are addicted to - they're great. On this trip, however, we wanted a hotel close to the A1M in County Durham and this hotel was the best value price wise. We were lucky that it wasn't too busy on a Sunday night. The reception area is extremely light, airy and spacious and stretching out in the bar for a beer, watching the setting sun was a real treat. The room was perhaps the best I have found in a motorway hotel in the UK - better quality furnishings, towels and bedding. Despite being very close to A1M juction 59 we heard no outside noise whatsoever.
Breakfast was well supplied with hot and cold treats, again amongst the best we've seen, and the staff were very attentive. I particularly liked the decor, which is perhaps quite new - in fact I'd suggest to Holiday Inn that they redesign all their motorway hotels exactly like this one.