Northside Motel has a number of migrant workers staying there and also caters to hunters during hunting season so don't go there expecting a palace. We're talking about a working town here - there's not much to keep you in Imperial if you're not there on business or hunting. That said, it's ideal as a break during a road trip which my friend, her dog and I were doing and we only had one minor problem while there which was a guy standing outside our room having a phone conversation in Spanish. Other than that everything was fine, the owner was friendly and welcoming. It's on the edge of town, off the main street, and we never noticed any traffic noise while there. Things might be a little noisier during the hunting season though.