We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“clean and well run, all day food and drink”

Best prices for -
Check In dd/mm/yyyy Check Out dd/mm/yyyy
Prices are for 1 room, 2 adults
Show Prices
Compare best prices from top travel sites
and 8 more sites!
Best Western George Hotel
Ranked #2 of 2 Hotels in Swaffham
Martinique
Level 5 Contributor
94 reviews
23 hotel reviews
common_n_hotel_reviews_1bd8 50 helpful votes
“clean and well run, all day food and drink”
Reviewed 11 June 2014

The George Hotel is an old fixture in Swaffham and the place runs like clockwork. The rooms are
not luxurious but they are clean and comfortable and everything works. Bathrooms are small but there is plenty of hot water.

Great breakfast and all day menus. Friendly and competent staff. The George is centrally located in the town. There is private parking behind the hotel. Great for a short stay.

Room Tip: Get a room that overlooks the parking lot and not the road.
See more room tips
  • Stayed April 2014, travelled with family
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Caroline P
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for your review following your recent stay at our Hotel.

I am delighted to read your kind comments and so very pleased that you enjoyed your stay with us.

We have a rolling refurbishment plan in place at the property and we are working hard to refurbish and redecorate our bedrooms and bathrooms.

Thank you for sharing your experience and we look forward to accommodating you again in the future.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Write a Review

326 reviews from our community

Traveller rating
    82
    123
    76
    30
    15
See reviews for
58
131
9
55
Rating summary
  • Location
  • Sleep Quality
  • Rooms
  • Service
  • Value
  • Cleanliness
Traveller tips help you choose the right room.   Room tips (75)
Date | Rating
  • English first
  • Any
English first
1 review
Reviewed 10 June 2014

Extended weekend in this part of the country - favourable weather and much to see in relatively short distance. Have been to this hotel on previous occasions and been impressed, so no question of not returning. The rooms were comfortable and very clean, bathroom was small, but adequate. The staff were friendly and helpful. The meals were of a very good standard, both in presentation and variety. The value of our stay was outstanding. Still much to see in the area and when next visiting there will be no doubt we will be retuning to this location.

Room Tip: In summer would suggest that rooms at back of hotel(other side to car park) are preferable - cooler...
See more room tips
  • Stayed June 2014, travelled with friends
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Terry M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for your review following your recent stay at our Hotel.

I am so pleased to hear we contributed to a ‘delightful break.’ The George’s location in the charming market town of Swaffham is ideal for those wishing to explore our beautiful county of Norfolk and it’s great to know you enjoy the hospitality shown by our team.

Many thanks for your review and we look forward to welcoming you back on your next visit.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Level 3 Contributor
16 reviews
3 hotel reviews
common_n_hotel_reviews_1bd8 6 helpful votes
Reviewed 9 June 2014 via mobile

We stayed here overnight Friday to Saturday, and found this to be a lovely hotel with very friendly staff. The room was clean, looked recently decorated, and (since it was at the back of the hotel) very quiet. We ate in the bar - a good value menu with plenty of choice, and some good real ales. The lady behind the bar was particularly helpful, but in fact all the staff without exception gave us good customer service. In the morning, the breakfast was plentiful and the service efficient. We left wishing we had booked for longer. We will definitely return.

Stayed May 2014, travelled as a couple
Helpful?
1 Thank jjg40
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for your wonderful feedback following your recent stay at our hotel.

We have a great team at The George and I am so pleased that you enjoyed good service and hospitality.

It’s so very nice to read your review and thank you for taking the time to share your experience.

We look forward to welcoming you back to our Hotel soon .

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
London, United Kingdom
Level 3 Contributor
10 reviews
5 hotel reviews
common_n_hotel_reviews_1bd8 6 helpful votes
Reviewed 5 June 2014

Room very homely and comfortable...be warned tho..rooms at the front of the hotel can be a bit noisy people in the car park. There is also a church bell that dongs every hour 24 hours a day!,apart from that fautless..food is local produce and,superb!!

Helpful?
Thank kevy3480
This review is the subjective opinion of an individual traveller and not of TripAdvisor LLC nor of its partners.
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for your review following your recent stay at our Hotel.

I am delighted, as will be the team, to read you enjoyed your stay and meals at The George.

Apologies for the church clock, lovely as it is we do appreciate for lighter sleepers that the church bells are not always appreciated. Hopefully when you next decide to stay please do mention this and we will endeavour to allocate you a room away from the bells.

Thank you again for your valuable feedback and hope to welcome you back soon.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC nor of its partners.
London, United Kingdom
Level 4 Contributor
26 reviews
5 hotel reviews
common_n_hotel_reviews_1bd8 17 helpful votes
Reviewed 2 June 2014

We stayed three nights. Excellent food and staff very friendly and helpful. Bedrooms and bathroom could be bigger but not bad. Showers could have benefitted with some TLC. Lots of parking space and right in middle of town but quiet. Bar a bit pricey and little atmosphere. Of our group of twelve the only substandard meal of the three nights was the Sunday roast, the spuds were overdone. All the other meals, breakfast and dinner starters through to puddings were very good. Fresh veg and fruit, meat/fish was done very nicely and tasty. On one in my group had any complaints.

Room Tip: New part of the building better.
See more room tips
  • Stayed May 2014, travelled with friends
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank phil h
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for your review following your short break at our Hotel.

I am so pleased you and your group of friends enjoyed the hospitality shown at The George.

Apologies for the overdone roast potatoes, but pleased that in the main the food was enjoyed met with approval.

Thank you again for sharing your experience and hope we will have the opportunity ion the future to welcome you all back to our Hotel.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
Ipswich, United Kingdom
Level 3 Contributor
10 reviews
6 hotel reviews
Reviewed 2 June 2014

This hotel was excellent value. The staff were very friendly, the room was spotless and they cook breakfast to order. Very central position for some gorgeous countryside. We had a back room which was very quiet with an extremely comfortable bed.

  • Stayed June 2014, travelled as a couple
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Review collected in partnership with Best Western GB

Helpful?
Thank Becs6
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 1 July 2014
Thank you for sharing your experience following your stay at our Hotel.

Delighted that you feel you received good value for money and were well looked after by our team. As you said we are lucky as The George boasts a great position in the charming market town of Swaffham which is (the town) surrounded by some quite beautiful Norfolk countryside.

Thank you again for your review and I hope we will be able to welcome you back to our Hotel soon.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC
harrogate
Level 4 Contributor
34 reviews
27 hotel reviews
common_n_hotel_reviews_1bd8 30 helpful votes
Reviewed 28 May 2014

A hotel which once again is dated and dirty! The staff were friendly enough but, apart from one receptionist, seemed just to be following orders not actually relishing helping. The bedroom was dank dirty stale and smelt.. could not be bothered to complain for one night...too tired and the rest of the hotel did not look much better anyway. Wallpaper was falling off the walls and looked damp in various places.The bed was comfortable enough, but the windows too loose fitting to keep any noise out, and the church bell every half hour seemed to be on the window ledge. As usual no electric sockets near the bed, even the tele had an extension lead to make it reach.
If you want a quick breakfast you are in luck. It can't have been more than three minutes between ordering my hot food and getting it, even though I was still eating my cereal. It tasted ok although the sausages not to my taste(but that could just be me) .

Room Tip: dont stay!
See more room tips
  • Stayed May 2014, travelled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank engineer69
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Gemma A, Manager at Best Western George Hotel, responded to this review, 4 June 2014
Thank you for your review following your recent stay at our Hotel.

I am sorry to learn of your dis-satisfaction here on Trip Advisor and it’s a shame we were not advised during your stay that you were not happy with your allocated room as we would have done all we could to redeem the situation.

We have a rolling refurbishment plan in place at the property and are busy updating our bedrooms and bathrooms. We will certainly look at making this bedroom a priority in terms of redecoration. Your comments have been duly noted and we will endeavour to improve.

Kind regards
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC

Travellers are raving about these Swaffham hotels

Hotels you might also like...
Also consider these accommodations in or near Swaffham
0.1 mi away
Strattons Hotel
Strattons Hotel
#1 of 2 in Swaffham
463 reviews
5.0 mi away
The Great Danes Country Inn
The Great Danes Country Inn
#1 of 1 in Beachamwell
63 reviews
9.5 mi away
The Crown Hotel
The Crown Hotel
#1 of 2 in Mundford
160 reviews
Show Prices
Show Prices
Show Prices
13.9 mi away
Best Western Plus Kings Lynn Knights Hill Hotel & Spa
14.4 mi away
Globe Hotel
Globe Hotel
#2 of 15 in King's Lynn
735 reviews
6.8 mi away
Greenbanks Country Hotel & Restaurant
Show Prices
Show Prices
Show Prices

Been to Best Western George Hotel? Share your experiences!

Write a Review Add Photos & Videos

Additional Information about Best Western George Hotel

Property: Best Western George Hotel
Address: Station Street, Swaffham PE37 7LJ, England
Region: United Kingdom > England > East Anglia > Norfolk > Swaffham
Amenities:
Free High Speed Internet ( WiFi ) Free Parking Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service
Hotel Style:
Ranked #2 of 2 Hotels in Swaffham
Price Range (Based on Average Rates): £
Hotel Class:3 star — Best Western George Hotel 3*
Number of rooms: 28
Reservation Options:
TripAdvisor is proud to partner with Booking.com, Expedia, Priceline, Hotels.com, TripOnline SA, Odigeo, Ebookers, 5viajes2012 S.L., Evoline ltd, Cancelon and HotelQuickly so you can book your Best Western George Hotel reservations with confidence. We help millions of travellers each month to find the perfect hotel for both holiday and business trips, always with the best discounts and special offers.
Also Known As:
Best Western Swaffham
Swaffham Best Western
Best Western George Hotel Swaffham, Norfolk

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing