We come to Apache Pier every time we come to Myrtle Beach. The fisherman watching is fun and the atmosphere is laid back. Even when they aren't catching the IT fish, they tell interesting stories and they are usually catching other types of fish. I like to see the sharks follow the fishing lines back up to the pier. It's amazing to me how close the sharks are to the beach. In fact it's always amazing to me to watch all the activity happening on the pier that is so near the swimmers and they seem oblivious! We avoid Myrtle Beach in the summer months, so I am not sure what happens then, but fishing goes on on the pier year 'round. Bring a jacket, even in Spring and Fall, in case.