If you are interested in guitars and/or a music fan, I think this is an excellent attraction to visit while in Memphis. The room displaying the many famous Gibson guitars alone is highly worth visiting. During our visit, they had on display Scotty Moore's ("Elvis Presley’s guitarist") ES-295 guitar, a Duane Allman Les Paul, a beautiful Les Paul Custom (all yours for ~$4k), several Flying V's and Firebirds, as well as many other beautiful axes, not to mention the many semi- and hollow body and acoustic Gibson and Epiphone guitars. If you ask, you can play most of the guitars on display (probably not the ones in the display cases ;-) ). The factory tour itself is very interesting. I'd recommend reserving a spot at least a day in advance due to demand. You see the various guitar components, along with a pretty detailed description of the manufacturing/assembly process (somewhat surprisingly, very little automation is involved). No photography is allowed.
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