I have stayed here on occasion, throughout the last four decades.
The bungalows were built in the 1960s, and were once patronized by various tour operators, including Ted Langton's/Thomson's 'Skytours', and Cosmos. I have experienced this development as a functioning resort, that included reps, a reception area, a restaurant, and entertainment, throughout the '70s, '80s, '90s and early noughties. Nowadays, a private rental is the only way to holiday here. I found it to be an acceptable resort, offering a peaceful base for a family holiday. The location of Serena is ideal, being on the outskirts of Ferrera, and, (just about), within walking distance of central Cala d'Or. I thought that the bungalows themselves were a little tired and quite basic, but they did offer an unusual alternative to the standard holiday apartment, and at a fraction of the cost of a villa rental. The 'frontline', sea view bungalows have by far the best position on the site.
There was a huge dispute about aspects of the land. I saw properties sold reluctantly, and the tour operators pulled out. From 2008 to 2010, I saw parts of the resort fall into dereliction; the reception/restaurant area was abandoned, and the pool began to decay.
Although very unusual, (bordering on the impossible) for the Cala d'Or area, I saw evidence of squatting and vandalized property during this period, and the whole development started to fall apart.
As of 2012/13, I have seen the situation improve considerably. Although self evidently remaining unattractive to the standard package tour operators, the site has moved some way back to what it once was, with a pleasant pool area, a refurbished 'restaurant/reception' area, (although without either a reception or a restaurant), and seemingly an all round tidy up.
It is a travesty what happened here, and some of the repercussions are still evident. Even though the place seems to be heading in the right direction, I can not recommend it............ not yet anyway, (2013). It has the feel of a 'make-shift' campsite at present.
- Also Known As:
- Roca Serena Apartments Cala D'Or, Majorca