We went to Simple on Sat. April 5, 2014 because we heard online that it was a good place for lunch. We waited until the recommended time of 1:30pm and they told us 30 min wait so we walked across the street to Grandma Vickie's. Boy, were we glad that we did. The prices were much better and the servce and food were stellar.Simple was not simple enough for us - homey diner with fresh food is better. I had a chicken wrap sandwich and expected some small with chips. Instead it was a large wrap about 3.5 inches in diameter with chunks of warm chicken and flavored well. I had kettle chips instead of fries. They also have shakes and malteds. They serve breakfast all day, too. I think that they close at 3pm. We were on a weekend getaway so it was a pleasure to visit such a quaint cafe without the yuppie trappings.