My wife and I stayed at Sand Bay Beach Resort in February so she could visit Sturgeon Bay and I could do some ice fishing. We found the location to be perfect, easy driving to locations on the bay for fishing and close to Sturgeon Bay's restaurants and shops. The friendly resort management went above and beyond, making sure I was directed to productive fishing. (Oh yes, I caught some fish!) Our room was comfortable and a good value. The only negatives were that bed was a little lumpy because of a waterproof mattress cover and some of the bathroom fixtures were showing their age. I look forward to returning some time and hiring a guide through the "Wacky Walleye" guide service which is part of the resort.