Lure is one of the better bets for downtown dining in Ventura. It has a lively bar scene, small outdoor seating area and nicely planned indoor table settings for comfortable dining. The way they have it situated is nice because it allows one to observe & feel a part of the action without the dealing with high decibel blah-blah-blah as some restaurants have with this type of city bar n' grill. The service is good for the most part and its an attractive place too - nice light coming in, etc. The oyster bar is super and their selection of fish is really good. (One of the few places I've found with Ling Cod.) Took a friend who was also happy with her steak so I'd say after about a dozen happy meals there - I like it - I like it a lot.
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