It's not outrageously expensive to visit here like other tours and museums can be, but not very exciting either. The first couple parts of the "guided tour" consist of being in several different packed rooms of memorabilia. It's impossible to look at that stuff because of how many people are crammed in. The video they showed us didn't really have a whole lot to do with Coke, other than the fact they are marketing geniuses and can rope us consumers into buying their product. After this video, the entire Coke museum is self-guided. The only two things I like about the World of Coke is the tasting room, where you can taste many different Coke products from around the world, and the bottling plant, which is a mini real-life production line making and bottling Cokes. At the end of the tour, you get to take home one of those Cokes for free. I've been multiple times with different family and friends. It can be VERY crowded, especially on the weekends. That doesn't make it very easy navigating the place. Apparently the secret formula, which has been secured and locked away secretly for a very long time, is now stored in a vault there (which you can see the vault during the tour). I'm not sold on the fact that it's ACTUALLY there. I think it's a big marketing ploy. The gift shop at the end of the tour is pretty big, but very expensive. I guess people have more money to waste than I do because there's always long lines to check out. All in all, World of Coke is worth a visit once, especially if you like Coke. I'd stay away from the weekends though.
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