It has taking me far to long to write this review but better late than never.....07/10 I planned an amazing surprise birthday for one of my best friends at this wonderful hotel. The W brand is my favorite and it fits our style and personalities perfectly; chic, hip, trendy and modern. Robert (concierge) helped me with everything from selecting a bakery for our cupcakes (Piece of cake bakery-excellent) to choosing a club to party at that evening. I enjoyed the service and accommodations so much that I've selected this hotel for my guest to stay for my wedding in a few months. Great job W midtown!