I visited the beach with my two children. It is lovely. We enjoyed a relaxing, hassle free day. The beach and water is really clean. There are no tacky shops and we parked for free. If you intend to go for the day you will need to take a picnic. There is a small shop to buy tea, coffee etc. we will definitely be going back. I cannot believe I have lived in kent my whole life and this was our first visit. Beautiful and unspoilt.