I arrived there with my reservation from Booking.com, and they just did not have any free rooms.
They came with some stories like the proprietary has changed and so on. The name is also change now, I think.
The neighbourhood is horrible, there are lost buildings and terrains, garbage near-by, so finally I do not regret that I was not staying there.
So try to avoid this zone, better go in the old town of Ulcinj!