This is an attraction if you're addicted to shopping. If not, you better visit Cortona, Montepulciano or Monte San Savino, or Lucignano, or whatever town or village you wish.
Lot's of regular shops, with regular prices, even during sales seasons. Some of the shops are real outlet ones, but this is minority.
But if the weather isn't suitable for sightseeing, that may be a good choice to spend several hours or so.
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