Negril's early history was rather uneventful.  It was an isolated area with very limited access, due to swamps which cut if off from the other populated areas of the island.  It was primarily a shipping town and served as a naval base in the Battle of New Orleans in 1814.

Modern Negril was really born in the 1960's, when it was discovered by those in the hippy and flower children movements.  Although they were seen as a problem by local officials, the local village people welcomed them and rented them space in their homes, as very few hotels existed at that time.  

Starting in the 1970's, more and more hotels, cottages and resorts were constructed, and the city has grown in popularity among visitors of all sorts.  A road was built between Negril and Montego Bay, and a local airport was also built, making for easier access to this otherwise remote destination. 

Despite Negril's ever increasing popularity, development is still controlled, according to the guideline that no building higher than the tallest palm tree may be built.  Its natural beauty remains preserved and its white sand beaches and clear ocean waters are among the more pristine in the world.