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Most shopping in Tulum is in the pueblo, where there are a variety of crafts stores and boutiques all along the main avenue.
Another small shopping area is in the Zahra-Piedra Escondida area, where there are a couple of small crafts shops, as well as an excellent jewelry shop that also has unique gift items. Most of the jewelry is designed and hand crafted by the owners. Just down the road is a Mixik store with more unique gifts.
There are also vendors that walk along the beaches selling hammocks and other items, you may get some of the best prices with them.
If there´s no price tag, don´t hesitate to bargain, but if you are in a shop where items have prices written on them, they are usually considered fixed prices.