Shopping in pitlochry is a favorite pastime for tourists and the main street, Atholl Road, has an abundance of independent boutique outlets which offer a truly unique shopping experience.

The Christmas Emporium has a wonderful & varied collection of festive ornaments, gifts and decorations which can be purchased all-year-round - with a predominately European flavour.  Honest Thistle has contemporary gifts and crafts with a keen focus on designed and made in Scotland items, whilst Puddles & Sun stocks a lovely range of children's wear & quality toys.  Cards & Co (Specialists) Ltd. has both gifts & crafts and is also home to Rannoch Studio - where you can have gorgeous hand-crafted cards personalised to your own requirements.  Macnaughtons of Pitlochry dates back to 1835, making it one of Scotland's oldest independent shops, and here you'll find a traditional range of clothing, alongside gifts etc.  If a wee dram is what you're after, then Robertson's of Pitlochry offers specialist whiskies and plenty of advise; they also stock children's toys and general groceries.

There are also many woollen mill outlets in the town, alongside twenty-plus cafe's and tea-rooms - so no shortage of refreshment pit-stops. 

Mill Lane Restaurants and Retail, pet shop, coffee shop,  hairdressing, woollen shop, real ale pub, restaurant, scottish bistro, kids play area and accommodation.

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