Juan-les-Pins got its start when a successful Nice restaurateur, Edouard Baudoin, decided he wanted to create a party town like he had seen in a move about Miami. At the time, what is now Juan-les-Pins was virtually nothing but trees and sand. Baudoin purchased the area’s extremely run-down casino, and began extensive renovations. It finally re-opened in all of its glory with a carbaret by the Dolly Sisters.

The infamous Frank Jay Gould, from a notorious American crime family, also became interested in Juan-les-Pins at around the same time. On his urging the area was improved with roads, utilities, and sewage systems. By the 1930s, the area was inviting enough that hotelier Boma Estene began a project that resulted in the luxurious Belles Rives hotel.

The area quickly grew in popularity, due in large part to the casino, which drew crowds from both Cap d’Antibes and Cannes , including big-name celebrities such as Coco Chanel, Frank Jay Gould, Scott Fitzgerald, Douglas Fairbanks, and Rudolf Valentino. Though Juan-les-Pins never became as prestigious as some of its neighbors, it was, and still is, a very popular shopping and party resort location. Its standing became even more secure when the first annual Jazz Festival was staged in 1960, bringing in top-name performers such as Louie Armstrong, Miles Davis, Ella Fitzgerald, Duke Ellington, Sarah Vaughan, Ray Charles, Al Jarreau, and many others. That festival still draws huge crowds every July.