Approximately 2.2 million tourists visit Grand Canary (more commonly called Gran Canaria) each year, most of which stay in the sunnier southern part of the island.  Grand Canary island is often called a "miniature continent" due to the wide variation in culture (not to mention natural landscape and climate) by area.  One area (Playa del Ingles) is known for gay culture with bars, restaurants, and primarily gay beaches, while others (found in the Municipality of Mogan) are quiet fishing villages.  The capital city (Las Palmas), found in the northern part of the island, is more of a typical, active city.  To the west is Puerto Rico, which is a more family oriented vacation spot that is also a favorite of locals, with water sports on the beach and other family oriented activities like a waterpark, bowling, and minigolf.

Grand Canary prides itself on being open to whatever comes to its shores, as it has a long history of being a port for travelers from several different continents.  As such, there is almost always some cultural event taking place, whether it is a traditional event relating to the native cultures, or a more contemporary festival, particularly relating to the Roman Catholic calendar of holy days.  While Grand Canary Island is part of Spain (and Spanish is the official language), Canarios are diverse, with Spanish, North African, Northern European and Latin communities.