Kitzbuhel has some amazing shopping and very high fashion stores. Expect to pay much more than most other places in the world for the same product. The main streets to go shopping is Vorderstadt aswell as Josed-herold strade. There are many boutique stores, aswell as the more commercial skiing equipment and clothing stores such as intersport. For food there is are a couple of Spar stores, aswell as smaller "Billa" convenient stores. For electronics go to hartlauer