When visiting Sonoma, the most popular activity is wine tasting. Sonoma has 5 distinct wine-growing disticts: Los Carneros District, Sonoma Valley, Russian River Valley, Dry Creek Valley, and Alexander Valley, with small towns in each. Generally, tourists could spend one day touring each district and obtain a good understandings of the district specialties. With over 200 wineries, Sonoma is heaven for wine aficionados.  The Russian River and Green Valley areas is known for their  Pinot Noir and Zinfandels. Los Carneros is the most southern grape growing region that is part Napa, part Sonoma and the Sonoma Coast. It is reknowned for Pinot Noir and Chardonnay.

In town, Sonoma offers a host of restaurants on the main streets as well as cute and quaint boutiques.
Sonoma visitors can also partake in fishing or boating on the neighboring lakes like Spring Lake or relaxing on the area beaches. Another fun activity is visiting the Petrified Forest or camping in Sugar Lake. Most activities in Sonoma tend to include surrounding oneself with nature and learning about the natural environment.