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Lincoln Road, or more accurately, Lincoln Road Mall, is an 8-block long pedestrian walkway between Washington Avenue and Alton Road, filled with shops, restaurants, cafes all in the art deco and mediterranean styles found throughout South Beach, and fabulous botantical plantings and water gardens. It, along with Ocean Drive, is one of the two main destinations for visitors to Miami Beach/South Beach. The east-west street was laid out in the 1920s by the legendary Carl Fisher, one of the early developers of Miami Beach, and was known in the 1920s and 1930s as the "Fifth Avenue of the South" and was, in fact, the most fashionable shopping street in America outside of New York City, with department stores such as Bergdorf-Goodman, Saks Fifth, Avenue and even furrier shops!
After World War II, Lincoln Road, like the rest of South Beach, fell into decline. In an effort to rejuvenate the street in the late 1950s, the city of Miami Beach asked architect Morris Lapidus (architect of the Fountainbleu and Edon Roc hotels at 44th and Collins Avenue) to convert Lincoln Road into a pedestrian walkway and, hence, Lincoln Road Mall was born. Over the decades since then, Lincoln Road Mall has become ever more fashionable, the place to shop, eat, drink, and people watch. In 2010, two major buildings were built immediately adjacent to Lincoln Road Mall: Frank Gehry's New World Symphony campus and park and, and at the other end, the "1111 Lincoln Road" parking installation by the famed Swiss design firm of Herzog and De Mueron, further enhancing the architectural interest of Lincoln Road.