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How a Spanish Hotel Company Uses TripAdvisor in Its Rebranding Strategy

How a Spanish Hotel Company Uses TripAdvisor in Its Rebranding Strategy See how Selenta maximized visibility for SOFIA Hotel to get more traffic and jump-start its online reputation.

Selenta Group manages nine properties in various Spanish cities. We spoke with Silvia Sutter, Online Traffic Manager at Selenta, to find out how she has increased visibility and traffic for SOFIA Hotel with TripAdvisor.

TripAdvisor as part of the rebranding strategy

Rebranding Selenta's properties has been a huge undertaking that began last year and taken months of planning and preparation. "We transformed the company and rebranded as a whole, and are now working on repositioning our properties as luxurious and high-end," says Sutter.

The goal? Growing visibility and traffic to all nine properties. Says Sutter, "We want to expand our market and reach more US travellers — since the majority of our guests are traditionally from Spain and the United Kingdom."

Sutter turned to TripAdvisor to market the re-launch of SOFIA Hotel, a property Selenta has recently renovated. "TripAdvisor is an important marketing channel because this source of traffic raises our overall performance and travellers from TripAdvisor are more likely to convert," she says. "We updated SOFIA's TripAdvisor listing page with our new name, photos, and other information to not only promote the renovations, but also reset guest expectations."

Increasing visibility with Sponsored Placements

To get more exposure for SOFIA in the competitive Barcelona market, Sutter uses Sponsored Placements. "We decided to try Sponsored Placements to increase SOFIA's visibility and brand awareness. The additional exposure from Sponsored Placements puts the property in front of more travellers who are searching for a place to stay in Barcelona," she says.

SOFIA has gained more visibility and traffic. "The results have been great: Sponsored Placements has performed so well for SOFIA that all nine Selenta properties now have active campaigns to increase their exposure," says Sutter. "On average, these ads have generated over 50,000 impressions for each property in 6 weeks to highly targeted travellers."

And that visibility is paying off: "We've driven more traffic to the SOFIA website, creating leads that ultimately convert. Since starting Sponsored Placements, booking referrals for SOFIA have increased," continues Sutter.

SOFIA's online reputation cycle has also accelerated. "The uplift in visibility has jump-started our online reputation cycle for SOFIA, which has helped it to be ranked in the top 10% for accommodations in Barcelona," Sutter says. "As more guests stay at SOFIA, they write reviews and post photos, restarting the cycle of inspiring potential guests to pick our property."

Sutter plans to run Sponsored Placements all year. "If conversions continue increasing thanks to Sponsored Placements, we'll always run our ads as our rebranding progresses. The ads have helped me reposition our properties, drive more traffic to our websites, and get more bookings," she says.

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How a European Hotel Group Uses Content Marketing to Reach Travellers

How a European Hotel Group Uses Content Marketing to Reach Travellers 25hours Hotels increases visibility, raises brand awareness, and drives incremental revenue with TripAdvisor. 25hours Hotels is a group of 13 properties scattered across Germany, France, and other European countries. See how Alexander Schuster, Head of Digital, influences travellers to book one of their properties using content marketing and TripAdvisor.

A focus on content marketing

To build relationships between customers and the 25hours brand, Schuster uses content marketing. "We choose to focus on content marketing instead of solely relying on promotions, discounts, or packages. Content allows us to tell a larger story about how guests don't just stay at our hotels. They can have a fun, relaxing, immersive adventure at our hotels, which are designed to embody the city and neighbourhood they're in," he says. "Our photos and videos reinforce our brand. Our blog for each hotel offers local insider knowledge."

Reaching travellers on the customer journey with TripAdvisor

Schuster offers relevant information to travellers while they're shopping for a place to stay on TripAdvisor, a major marketing channel. "The customer journey has many touch points, and we need to reach travellers at the right time on the right channels. So, we amplify our content on TripAdvisor, Google, social media, and other marketing channels to capture travellers' attention and provide a compelling, consistent story," he says. "I use TripAdvisor to increase our visibility, highlight the 25hours brand, and get more direct bookings."

Working with TripAdvisor, Schuster supplements his content strategy by highlighting traveller review content and responding to those reviews. "Travellers check reviews, which makes TripAdvisor an important part of the customer journey. We respond to these reviews — not only offering our view, but also showing how we care about and feel responsible for our guests," he says.

More revenue with Business Advantage

Schuster draws in travellers by showcasing his content and optimising the 25hours Hotels’ TripAdvisor listing pages with Business Advantage. "We can entice travellers in the booking funnel on TripAdvisor search and our listing page when they're considering our properties and prices," he says. "We're able to test and optimise different Business Advantage features. For example, we post Cover Photos and Favourite Photos that best represent our hotels, and then we check the photo engagement rate in the Analytics Suite to see what works in drawing in even more travellers."

He also uses Business Advantage to connect with travellers directly. "With Contact Details, we can put the right communication channels—our website, phone number, and email—on TripAdvisor. We're able to drive travellers to our website, have them book directly, and not lose them to OTAs — it's easy for them get in touch with us," says Schuster. "Another way we incentivize travellers to book directly with us is we run Special Offers with an advanced, lower booking rate that they can redeem on our website."

Schuster notes that all 25hours properties have Business Advantage because of its ability to grow the 25hours brand and business. "Business Advantage is beneficial — it shows a return on advertising spend, and we drive incremental revenue for all our properties," he adds.

Increased visibility with Sponsored Placements

To maximise his reach to travellers and drive more traffic to 25hours, Schuster decided to try Sponsored Placements. "Relying on search for travellers to find our properties isn't effective. With Sponsored Placements, we expand our visibility to travellers who are already on the customer journey, especially when they're searching within a dedicated city, but don't have a specific brand in mind," he says. "The five properties that tried out Sponsored Placements each received over 100,000 impressions on average in two months — meaning they were seen 100,000 more times than if we didn't have Sponsored Placements.”

Sponsored Placements has also helped Schuster get more booking referrals. "In addition to the increased visibility, Sponsored Placements create leads so more travellers make bookings at our hotels. We saw a 20% boost in booking referrals on average. We also saw an increase in page visits to our five properties' TripAdvisor listing pages," he says.

Seeing the benefits of Sponsored Placements, Schuster believes the ads are a worthwhile investment. "Sponsored Placements is valuable because I'm able to raise awareness of the 25hours brand at multiple touch points of the customer journey. Every click means that travellers are engaged and interested — If travellers see our ad, it's highly likely they'll be back later with high intent to book with us," he says.

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Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing

Success Story: A Jaipur Hotel Uses TripAdvisor to Drive Inbound Marketing Learn how the Royal Heritage Haveli attracts travellers with Sponsored Placements and converts them with Business Advantage. The Royal Heritage Haveli is a small family-owned boutique hotel that won the Travellers’ Choice award for multiple years in Jaipur, India. See how Shambhavi Singh, the Haveli Director, uses TripAdvisor as an instrumental part of her inbound marketing strategy. Challenge: Maximising the busy season

Singh strives to get as many travellers to book as possible during the busy season. "Our busy season is short so it's crucial that we make the most of it. It's hard to fill rooms during the off-season because it's very hot in Jaipur," says Singh.

Many other local accommodations providers are pursuing a similar strategy. "It's challenging to stand out among our competitors in Jaipur. We're a small business that competes with well-known hotels for a limited number of travellers who visit during the busy season. So, we need to differentiate ourselves from properties similar to ours," she says.

Solution: Using TripAdvisor to drive inbound marketing "To address this challenge, I use inbound marketing to attract, convert, close, and delight guests, and TripAdvisor is crucial to my strategy," Singh says. "Inbound marketing creates awareness among travellers, and it builds trust and credibility for the Haveli."...

Tips on Measuring the Impact of Your Sponsored Placements Campaign

Tips on Measuring the Impact of Your Sponsored Placements Campaign Get insights on how you can use the updated Campaign Performance report to make Sponsored Placements work harder for you.

The Campaign Performance report helps you measure the effectiveness of your Sponsored Placements campaign so you can drive more traffic. To view your performance report, log into Ads Manager and select the “Campaign Performance” tab. Read on for ways to use the report to maximise value from your advertising campaign:

1. Assess the reach of your campaign

The traveller shopping experience takes time and repeat visits — on average, it spans 40 searches over 89 days.1 Seeing your ad repeatedly over time can influence travellers to consider booking with your property.

Use the number of ad impressions to assess your campaign's reach to travellers who are looking for a place to stay in your area on TripAdvisor. To increase your exposure, opt for a higher monthly budget spend. With a higher budget, your ad will be served more frequently, and more travellers will see your ad. Properties with the “high” budget typically see an average increase of 57% more clicks from potential guests over those who select the “low” budget.2

2. See how often travellers engage with your ad

The click-through rate (CTR) is the best way to measure engagement. Travellers who click on your ad like what they see and want to learn more about your property.

Tips to improve your click-through rate:

  • Ensure your primary photo makes a strong first impression. If you’re a Business Advantage subscriber, select your Favourite Photos as well. These are the first 30 photos guests click through in the photo carousel, so make sure they are high-quality and represent the best your property has to offer.
  • Confirm your amenities are up-to-date to match travellers' searches.
  • Entice travellers with a Special Offer, available to only Business Advantage subscribers.
  • Add Search Links, which allow your website to appear in search results on high profile TripAdvisor pages (available only to Business Advantage subscribers).
3. Track incremental page visits from your ads...

How a New Lisbon Hotel Is Succeeding on TripAdvisor

How a New Lisbon Hotel Is Succeeding on TripAdvisor Corpo Santo built a strong online reputation and amplified that success with TripAdvisor Business Advantage and Sponsored Placements. Corpo Santo Hotel is an independently-owned historic hotel that became a top Traveller Ranked property in Lisbon after opening in 2017. We caught up with General Manager Pedro Pinto to learn about his strategies for success. Building a strong online reputation

Building a great online reputation starts with providing great service. To achieve this, Pinto has invested in staff and constant improvements: "Our strategy is to provide exceptional service and delight guests with new things. Great staff is key so we're careful about who we hire and regularly communicate the feedback we receive," says Pinto.

He then encourages guests to share their experiences with other travellers on TripAdvisor. "We work to outperform ourselves instead of our competitors, always focusing on service and reviews. It's not only about providing a quality experience, but also a commitment to using TripAdvisor to get the word out about Corpo Santo," he shares.

Through a commitment to building Corpo Santo's online reputation with guest reviews on TripAdvisor, Pinto has been able to attract guests — and he continues the cycle with fresh review content. "We encourage guests to write reviews with Review Express," Pinto says. "Guests love our hotel so they're keen to share their experiences — for many, it's even their first review. People who read these reviews arrive excited to stay at our hotel and are then inspired to write us a review after their stay."

Pinto also uses Management Responses to make a lasting impression on past guests and influence potential guests to choose his hotel. "Collecting reviews doesn't guarantee success. We respond to reviews, personalizing our responses and thanking guests," says Pinto. "We also show how we're incorporating feedback to improve. For example, we replaced windows that let in too much noise and then contacted each guest who mentioned the noise to let them know the enhancements we made based on their feedback."

Capitalizing on success with Business Advantage and Sponsored Placements

"With all of our reputation management activity, we've been climbing the Popularity Ranking for Lisbon. We saw from our analytics that 40% of our traffic was coming from TripAdvisor. We wanted to grow our traffic and get more guests so I purchased Business Advantage and Sponsored Placements," says Pinto.

Using Business Advantage and Sponsored Placements together helps Pinto amplify Corpo Santo's presence on TripAdvisor. And the results exceed what he had hoped for. "It’s like winning the lottery. The traffic to our website has grown by 500% with both products. Sponsored Placements has expanded our reach — we've received roughly 69,000 impressions in 6 months with the ads and gotten more clicks to our property listing," Pinto explains. “And thanks to Business Advantage, our direct bookings have increased — and we're achieving a 90% occupancy rate."

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Business Advantage

How to Add Contact Details to Your TripAdvisor Listing

How to Add Contact Details to Your TripAdvisor Listing Here’s how to put millions of potential guests - nearby and across the globe - one click or call away from booking with you with Contact Details. Your TripAdvisor page can get hundreds or even thousands of visits per year. With a Business Advantage subscription, you can convert this qualified traffic into direct bookings using Contact Details. Contact Details allow you to add critical business information to your TripAdvisor listing, so travellers can connect with you directly. Here’s what you need to know about Contact Details so you can optimise your Business Advantage return on investment. Not a Business Advantage subscriber? Learn more and sign up at www.tripadvisor.com/BusinessAdvantage About Contact Details With Contact Details, travellers on your TripAdvisor page can reach you directly, whether they’re on a laptop, tablet or mobile device. You can display up to three methods of direct contact, including your:

  • Website
  • Phone number
  • Email address
  • Deals page
  • Packages page
  • A virtual tour
...

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing

13 Things You Should Be Doing to Drive More Bookings from Your TripAdvisor Listing Best practices on how to drive more direct bookings from your TripAdvisor listing page. In our recent “Drive More Direct Bookings with TripAdvisor” webinar, we covered TripAdvisor’s impact on travellers’ booking decisions. In this article we’ll review your TripAdvisor listing page and how you can optimise it to drive more direct bookings. If you’re interested in learning how to optimise your presence on TripAdvisor search results pages, read here. First, let’s review your listing page and why it matters. By the time someone lands on your listing page, you’ve already captured their attention and are a part of their consideration set (the list of properties they’re choosing from). Your goal at this point is to keep these potential guests engaged with your property, provide all of the information they need to make a confident purchase decision and easily connect them to your direct booking channels. For simplicity, we’ve organised these tips based on the layout of your listing, starting at the top and working down to the bottom. We’ve also included a mix of free and premium tips — those tips with an asterisk (*) are features available only to Business Advantage subscribers. To become a Business Advantage subscriber, visit www.tripadvisor.com/BusinessAdvantage. 1. Upload Management Photos Research shows that travellers spend more time on property pages that have at least 30 photos.1 Be sure to upload high quality images that are within our photo guidelines — learn more here. 2. Choose a primary photo...

Drive More Direct Bookings with TripAdvisor

ON-DEMAND WEBINAR Drive More Direct Bookings with TripAdvisor Details

Global tourism has been steadily increasing over the past decade and it continues to trend upwards. Unfortunately, while we're seeing a strong growth in spending — we're also seeing a steady decline in supplier direct share of online hotel bookings.

How can you capitalise on this growth in global tourism and increase your share of direct bookings? There are many tools owners can use but — because of our size, influence and role in travel — we believe TripAdvisor should be at the centre of your direct booking strategy.

Our exclusive on-demand webinar gives your practical tips and tools to start driving more direct bookings with TripAdvisor.

In this webinar we'll cover:

  • TripAdvisor's role in the travel industry
  • How travellers move through the booking funnel on TripAdvisor
  • And, actionable tips — for those just getting started to TripAdvisor experts — for driving more direct bookings at every stage of the booking funnel

The live event is now available on-demand! Sign up now to access the recording (in English only).

*Worldwide Travel Path to Purchase 2017, comScore Media Metrix for TripAdvisor Sites, September 2017
**SiteMinder’s Global Hotel Business Index 2018
***Oxford Economics, 2018

Key Takeaways from the Decision Phase of the Traveller Path to Purchase

DECISION PHASE Key Takeaways from the Decision Phase of the Traveller Path to Purchase Last Updated: 12 March 2018 The Decision Phase of the Traveller Path to Purchase is usually where our hotel partners say they invest the most time and resources. In this phase, travellers are ready to book as compared to the Shopping Phase where travellers are still compiling their consideration sets — the short list of accommodations they’ll choose from (more on influencing travellers in the Shopping Phase here). OVERVIEW OF THE DECISION PHASE

The Decision Phase is when a traveller selects a place to stay and books. During this time, travellers are choosing from their narrowed consideration set that was previously developed in the Shopping Phase. Marketing reach at this point is limited, since travellers have already narrowed in on their choice. But, the travellers who you do reach have a very high booking intent.

Unsurprisingly, price is reported as the most important factor when making a booking decision. In a recent TripBarometer study,* 93% of travellers said price was the strongest booking factor and 72% said finding a good deal was most important to them.

WHY THIS MATTERS TO YOU...

An Overview of the Traveller Path to Purchase

OVERVIEW   An Overview of the Traveller Path to Purchase Last Updated: 12 March 2018

The traveller’s path to purchase in today’s world is tangled and complex. Travellers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. With so many different channels, both online and offline, it can be daunting to decide where to invest your marketing dollars.

In an effort to learn how and why travellers book the way they do, we partnered with comScore to understand where travellers go to shop and what inspires their next trip. We consolidated this data in our recent webinar, “Influencing the Traveller Path to Purchase with TripAdvisor” presented by Charles Ballard and Martin Verdon-Roe. We encourage you to watch the full on-demand webinar, but, if you don’t have the time, or are looking for something more scannable, we have just that.

Travellers are inspired from a variety of sources — from something they saw online, to a billboard on the side of the road, or a story from a friend’s recent trip. OVERVIEW OF THE PATH TO PURCHASE The traveller path to purchase is comprised of three phases...

TripAdvisor Business Advantage for Accommodations

TripAdvisor Business Advantage for Accommodations Business Advantage empowers accommodations to attract and engage potential guests – and influence their booking decisions.

Business Advantage represents an evolution of our Business Listings subscription product, which originally launched in 2010. Business Listings were designed to help accommodations drive more results from their TripAdvisor pages. In working with our customers over several years, we learned that they needed a more holistic solution to unleash the full potential of TripAdvisor for their businesses. Based on their feedback and our own traveller data, we developed Business Advantage.  

Business Advantage empowers accommodations to better market themselves to potential guests, impact booking decisions, differentiate from competitors and measure and improve their online reputations. Its feature set includes a Media Suite, Promotional Features and a best-in-class Analytics Suite.  

What's included in Business Advantage?

Promotional Features: Instantly share Contact Details and influence booking decisions with guests online and on–the–go.

  • Contact Details: Put millions of potential guests one click or call away from booking with you
    • Property page: Choose three points of contact – phone number, email or website URLS – to your property's TripAdvisor listing page
    • Mobile Click-to-Call: Make it easy for guests to contact you — and tap into the fast–growing mobile marketplace — by activating one–click calling from any mobile device when you choose a phone number as one of your Contact Details.
    • Search Links: Include your hotel website link in search results pages on high–profile TripAdvisor pages
  • Special Offers: Stand out from your competitors by sharing exclusive offers on desktop and mobile
  • Announcements: Attract traveller attention by sharing your property's latest news
  • Favourite Reviews: Showcase a great recent review near the top of your TripAdvisor page

Learn more about the promotional features available to subscribers here.

Media Suite: Capture the attention of guests — and stand apart from competitors — with enhanced photo and video tools that showcase your business at its best.

  • Storyboard: A promotional preview that blends together your best photos and top reviews
  • Favourite Photos: Use your best photos to inspire and motivate guests to choose your property by highlighting them in your photo carousel and media viewers
  • Cover Photos: Present your property how you want guests to see it by customizing the album covers on your listing
  • Property Videos: Post dynamic videos on TripAdvisor — and bring your property to life for potential guests

Learn more about features included in the Media Suite here.

Analytics Suite: Leverage in–depth TripAdvisor data on your property, competitors and online visitors to drive key business decisions — and create better guest experiences

  • Overview: Use extensive TripAdvisor data to drive business decisions, manage your online reputation & enhance guest experiences
  • Reputation Insights: Measure against competitors on key reputation indicators
  • Market Position: Find out how traffic and rankings are changing in your market
  • Click Activity: Discover what travellers care most about by tracking clicks
  • Photos & Amenities: See how potential guests engage with your TripAdvisor photos — and how your amenities stack up against your competitors’
  • Demand Trends: Learn where your TripAdvisor visitors are coming from — and what they look for
  • Telephone Lead Management: Measure phone traffic by adding a unique phone number to your property page

Learn more about the Business Advantage Analytics Suite here.

What does it cost?

Business Advantage is a subscription–based product. The exact price of a Business Advantage subscription is tailored to each property based on a variety of factors such as location, size, etc. Properties should discuss specific pricing with their TripAdvisor consultants.

Last Updated: 17 August 2017

Instant Booking

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Centre to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Centre:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveller attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travellers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travellers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Centre. Showcase your reviews with the TripAdvisor Traveller Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Hotel managers and operators can visit www.tripadvisor.com/TripAdvisorInsights and restaurant owners can visit TripAdvisor For Restaurants. You can also find information in the Management Centre, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travellers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travellers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travellers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favourite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveller-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: 10 January 2018

How to Pay for Instant Bookings

How to Pay for Instant Bookings Everything you need to know about paying your instant booking commission fees.

Welcome to instant booking! Now that you’ve signed up – and the bookings are coming in – here’s more information on what you can expect from the monthly payment process.

What am I paying?

Each month, you’ll pay commissions for the instant bookings completed in the prior month. With instant booking, you only pay for completed stays. If a traveller books a room via instant booking, but then cancels, you will not pay for that booking.

How does the payments process work?

You’ll receive a Monthly Statement via email on the 5th of each month. It lists the bookings completed during the prior month according to TripAdvisor records. This is not a bill – no payments are due at this time.

The Monthly Statement allows you to confirm that all of the transactions shown for the prior month were, in fact, completed stays. Beginning on the 5th day of each month, you have a 15-day adjustment period to check the list and make any adjustments (early check-outs, no shows or cancellations).  See below for instructions on how to do this.

On the 19th day of each month, the adjustment period ends. Your commission fees for the prior month will be finalised on the 20th and your account will be charged automatically.

How do I make changes during the adjustment period?

If there’s a transaction on your Monthly Statement that requires modification, follow these steps to fix it:

  1. Log in to the Management Centre and select your property.
  2. From the “Products” menu at the top of the page, select “Booking Activity”.
  3. Once here, look for the incorrect transaction. (Tip: Try selecting “Last Month” from the “Displaying” drop box. Or, try filtering by "Check-out date" instead of "Booking date".
  4. Then use the “Edit” or “Cancel” buttons to adjust the transaction.

You must make these adjustments before the 19th day of each month in order to avoid having to pay an incorrect commission on this transaction.

What if there is a payment failure?

If your payment is not able to be processed on the 20th day of the month, you will receive an email notice that the payment has failed. If you receive this notification, please follow these steps to update your payment information as soon as possible:

  1. Log into the Management Centre and select your property.
  2. Then, under the “Profile” menu at the top of the page, select “Billing & Payments”.
  3. On the left-hand side, under "Billing Information", click "Update".

We will continue to try to charge the credit card on file for 12 days after the first failure. We will attempt one retry for direct debit if the failure is due to insufficient funds. After the 12 days, or a second direct debit failure due insufficient funds or any other reason, your instant booking campaign will be suspended and you will not appear in the "Book on TripAdvisor" placement until your account is made current.

What forms of payment are accepted?

Payment methods vary by country and may include credit cards, direct debit or Automating Clearing House (ACH).

Where can I see all my invoices & payments?

All your invoices & payments are available for viewing on the "Billing & Payments" page in your Management Centre. To access this page, follow the steps below:

  1. Log into the Management Centre and select your property.
  2. Under the "Profile" tab, click "Billing and Payments".
  3. Here you will see two tabs, one for invoices and another for payments. To view an invoice or payment, simply click the associated tab and select an invoice number or applied payment.  A new browser will open. To print the page   select "Print" from your browser main menu.

Note: To see additional information for multiple accounts, use the "Account Selection" drop-down tool on the right-hand side of the "Billing & Payments" page.

Who receives my Monthly Statements?

To see who receives your Monthly Statements, log in to the Management Centre. Can’t access the Management Centre? Take a look at our Quick Start Guide.

Once you’ve logged in, find the “Products” menu, select “Instant Booking” and then click the “Settings” tab. You can add new people and make adjustments as needed.

How do I change the billing contact?

To update the billing contact for your instant booking account, or to add additional invoice recipients to your account, follow these steps:

  1. Log into the Management Centre and select your property.
  2. From the “Products” menu at the top of the page, select “Settings”.
  3. On the Settings page, scroll down to see the list of billing owner(s) and additional invoice recipient(s).
  4. Click "Add Another Recipient" and enter a new name and email. Check the box "Set as billing owner"   and then, "Save". (Note: If you don't click "Set as billing owner", the person will receive invoices on the 20th of each month but won't have   access to your Management Centre.)

Why can't I pay my Monthly Statement?

Your Monthly Statement is like a preview of your final bill for the prior month. We give you 15 days to make adjustments for no-shows or cancellations. Even if everything is correct, we cannot accept any payments until your commission fees are finalised on the 20th of each month.

Need more help?

If you have more questions, take a look at our FAQ. If that doesn’t help, login to the Management Centre and click “Get help online” under the “Contact TripAdvisor” box. Then select "Instant Booking" as the issue and "Billing and Payment Questions" as the subtopic. You can then add your question in the text box.

Last Updated: 24 March 2016

Your Instant Booking Quick Start Guide

Your Instant Booking Quick Start Guide

Start capturing bookings made directly on the world’s largest travel site – in just four simple steps.  

For the first time, millions of travellers can book on TripAdvisor without leaving the site.  Instant booking provides a simple way for you to capture a share of this business on a pay-per-booking commission basis.

Here's how it works:
​TripAdvisor collaborates with your connectivity partner to display your live rates and availability – directly on your property page. Travellers click the “Book on TripAdvisor” button to seamlessly complete their transaction on TripAdvisor. The booking process is fully optimised for desktop, tablet and mobile platforms in 48 languages and many global currencies

Once the booking is complete, you own the relationship with the customer. The booking details are passed to you through your connectivity partner. You only pay for the booking after the traveller completes their stay and it’s easy to track your performance in the Instant Booking Performance Centre.

Ready to capture more bookings from the world’s largest travel site? Four simple steps are all it takes (no expertise required):

1. Confirm eligibility

The first step is to check here to see if you’re eligible for instant booking. Confirm your property name and connectivity partner. Then, click “Get Started”.

Can’t get started? To be eligible, your connectivity partner must be instant booking-certified. Check to see if your connectivity partner is signed up here.

2. Verify Connectivity Partner information

Next, verify that the information that we’re receiving from your connectivity partner is correct. This ensures that travellers are seeing accurate information about your available rooms and rates.

Confirm your property's name, address and website. Next, check that the room types in the table are actually available for the selected search dates and that the correct rates (including taxes & fees) are displayed. Also, confirm that the cancellation policy is accurate.

Note – without the base rate, taxes and cancellation policy, travellers may not book your rooms! Make sure that you are providing this information through your connectivity partner. If you don’t separate taxes and fees from your base rate, the setup tool can estimate them for you.

Keep in mind, to give travellers the best possible booking experience, your rates must be the same or better than those of your other distribution partners. If your direct pricing isn’t competitive, your rates and availability may not appear.

If everything looks good, click “Correct”. Otherwise, select “Incorrect” for more support.

3. Choose your share of traveller views and commission rate

A traveller view occurs each time “Book on TripAdvisor” appears for your property in search results. Sometimes travellers will be viewing your prices; other times they will be seeing your distribution partners’ rates. Instant booking gives you the chance to capture half of these traveller views, as well as the bookings those views generate, with the 15% commission rate. Or you can choose a lower 12% commission rate to get a quarter of all traveller views, and any resulting bookings. It’s up to you – choose an option and then click “Continue”.

4. Add your payment method

Finally, add your payment method or confirm that the one on file is correct. No charge will be made to your account at this point, although we will verify the payment method to ensure that it is valid.  Then, accept the Terms and Conditions and click “Complete sign up”.

Instant booking is a commission-based product. This means no up-front investment, no long-term contracts and no risk to you. You’re only charged for bookings that turn into stays.

You’ll be invoiced on a monthly basis, with each billed item reflecting a completed stay that was booked via instant booking in the previous month. You’ll have the opportunity to review these bookings, and their associated charges, and make any necessary adjustments based on booking changes before your payment is due. For more information on the payment process read our guide here.

Last Updated: 3 December 2014

Managing your Instant Booking Campaign

Managing your Instant Booking Campaign

Manage bookings and track performance from your instant booking dashboard.

The instant booking dashboard is filled with data and insights to help you drive results. Here’s an insider’s guide to its most helpful tools:

1. Track key metrics

The main Dashboard page shows your Room Nights Sold, Bookings and Booking Value in Summary graphs (click each data point to change the graph). You’ll also see your current amount due for those bookings.   

Tip: Attract more guests

Select the higher commission rate on the Dashboard to see the difference that twice as many traveller views makes. 

2. Access guest information

Find full information for every booking – including guest names, e-mail addresses, booking details, billing status, and more – on the Booking Activity report. You can also make updates and reconcile cancellations by clicking the booking’s Confirmation ID number.

Tip: Get more revenue

Use guests’ e-mail addresses from the Booking Activity report to start developing relationships with them immediately. As travellers’ arrival dates approach, send value-added offers that motivate them to spend more. Get more ideas for pre-stay communications here.   

3. Manage commissions

See a running tally of all charges and credits to your account on the Transaction Log. This is also where you’ll find completed stays, commission dues as well as cancellations. 

Tip: Avoid unnecessary charges

With instant booking, you don’t pay commission for cancelled bookings. You’ll receive a preliminary invoice on the 5th working day of each month – either via e-mail or on the Transaction Log page. Click that invoice and confirm that all of the travellers listed completed their stays. To cancel a booking, click its confirmation number and select “Edit or Cancel this Booking”. You must cancel the booking within 15 days of the preliminary invoice date. After that time, on the 20th of each month, your invoice will be finalised and charged to your account. Still have questions? Read more about instant booking payments here.

Note: To view past invoices and payments, click "Billing & Payments" under the "Profile" tab at the top of the Management Centre.

4. Optimise your  instant booking performance

How do your prices and availability results compare to other providers? How have these results changed over the past 30 days? Or year? Find the answers to these questions and more in  the Performance Centre.

Tip: Get more bookings

Use the Performance Centre to see your availability and pricing compared to other distribution channels. In a recent survey, 90% of respondents said the price is important when booking an accommodation.1 Keep in mind, your pricing must be competitive in order for it to be viewed by travellers in the instant booking placement. Read our guide and learn how to optimise your instant booking performance to get more guests. 


  • 1. Source: The 2016 TripBarometer Study, conducted by Ipsos, a global research firm. A total of 36,444 interviews were completed in 33 markets, spanning 7 regions
Last Updated: 10 July 2017

Updating Payment Information on TripAdvisor

Updating Payment Information on TripAdvisor

Step-by-step instructions on updating your property’s payment information on TripAdvisor.

Updating payment information for your property is simple and can be done online. Follow the steps below to learn how to update this information across all TripAdvisor paid products.

Updating your payment information

  1. Go to www.tripadvisor.com/Owners to log into the Management Centre.
  2. Hover over the “Help & Settings” menu at the top of the page, click "Billing and Payments.”
  3. On the right-hand side, under “Billing Information” click the “Update” link.
  4. Enter in your new credit card, update your method of payment or billing information and click “Save.”

How long will this take?

Your updated payment information will appear immediately. If you have any outstanding payments, we’ll charge your account within 24 hours.

Who is the billing owner?

The billing owner is the person who manages payments to TripAdvisor. It’s typically the person who purchased or last renewed your TripAdvisor subscription, or the person who initially set up instant booking. You can see who has access to manage your commercial products by visiting the Manage User Access page. To access this page, log into your Management Centre and under the "Help & Settings" tab in the top menu, select "Manage User Access." On this page, you'll see a full list of all users registered to your TripAdvisor page. You'll also see their TripAdvisor usernames, email addresses, affiliations to your business, and the products they have access to (if applicable).

Can I have multiple cards on file with TripAdvisor?

Yes, you can keep multiple cards on file. However, only one credit card may be set as the default for payments. The billing owner for your property can update the selected default card at any time.

I don’t see the "Billing & Payment" option. What should I do?

You’re probably not registered with TripAdvisor as the billing owner of your property. In this case, you should ask the billing owner to log into the Management Centre and update the payment information using the steps above.

If that person should no longer be managing billing and payments, you can submit a request via the Management Centre to have the billing owner status shifted to someone else.

For owners with a Business Advantage subscription:

  1. Visit the Management Centre.
  2. In the Contact TripAdvisor box click "Get online help.” 
  3. Under "Please tell me what the issue is” box, select “Business Advantage.”
  4. Select "Update Account Access Permissions" as the subtopic.
  5. In the Comments box please include all details of the switch you'd like to make.

For owners with instant booking:

  1. Visit the Management Centre.
  2. In the Contact TripAdvisor box click "Get online help."
  3. Under “Please tell us what the issue is,” select “Instant Booking.”
  4. Choose “Billing and Payment Questions.” 
  5. Explain your request in the Comments box.
Last Updated: 15 June 2016

6 Reasons to Try Instant Booking

6 Reasons to Try Instant Booking Top reasons why hoteliers are making instant booking part of their distribution strategy.

More and more hoteliers are making instant booking part of their distribution strategy. Here are six reasons why you should try this powerful acquisition channel:

1. Convenience is key.

Today's travellers are increasingly looking for one-stop convenience. According to a recent study, 63% of TripAdvisor users want one place where they can read reviews, compare prices and book.1 When you enable instant booking, travellers are able to research, choose and immediately book your accommodation directly on TripAdvisor.

2. Own the guest relationship from the start.

With instant booking, there’s no waiting for guest information to be shared. You receive the traveller’s details as soon as a booking is made via your connectivity partner. Begin building a relationship with the guest – and maximising revenue from each booking – right from the outset. 


“Having access to guest information is vital to our business. It allows us to provide great customer service and provide value-added offers to guests. We’ve found that we’ve been able to convert more of those instant booking customers into returning business travellers, which is so important in our market.” -- Michelle Nelson, Arbuckle


3. Manage distribution costs.

Instant booking is based on a simple "Pay for Stays" commission model. You choose your commission level and pay only when bookings turn into completed stays. This means no upfront investment, long-term commitment or paying for cancellations and no-shows.


"Instant booking holds the promise of allowing us to work directly with our guests rather than through a third-party platform. This enhances our relationship directly with these guests prior to, during and after their stay at a very moderate marginal cost ... The commission paid is typically less than other OTA’s.  For that reason, it makes sense to drive bookings directly to your own booking engine instead of the OTA's that list availability on TripAdvisor."
– Leslie Araiza, Director of Marketing and Public Relations, The Grande Colonial La Jolla


4. Capitalise on your online reputation.

Many accommodations work hard to manage their TripAdvisor pages by collecting reviews, writing management responses, updating photos and more. This engagement makes your property more attractive to potential guests and instant booking helps you convert these browsers into bookers. In fact, in a 2015 Phocuswright study over 80% of respondents said traveller reviews are an important influence on their booking decisions and 54% would not book a property that didn't have reviews.2

5. Set it and forget it.

Instant booking is designed with hoteliers’ busy schedules in mind. It takes just minutes to set up and maintenance is minimal. 

6. Work with your trusted connectivity partner.

Instant booking is powered by your connectivity partner. So, the process of getting your share of bookings made on the world’s largest travel site is seamless.


“With instant booking we are able to reach customers directly on the TripAdvisor site where they are reading our reviews. The bookings allow us to have direct contact with the guest and save money on those reservations ... Working with our connectivity partner InnLink makes management of instant booking very easy, so it is a big win for our property.” 
– Luis Aguilar, General Manager, Studio Inn & Suites


Ready to make instant booking part of your distribution strategy? Learn more and sign up at www.tripadvisor.co.uk/InstantBooking.


  • 1. 2015 ‘Custom Survey Research Engagement’ was an independent study of 14,991 respondents conducted by Phocuswright on behalf of TripAdvisor.
  • 2. Phocuswright Custom Survey Research Engagement on behalf of TripAdvisor, May 2015
Last Updated: 10 February 2015

Awards & Recognitions

Frequently Asked Questions About the Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence Learn more about the Certificate of Excellence with these frequently asked questions from accommodations (Hotels, B&Bs / Inns, and Speciality Lodging), restaurants and experience owners. We have a separate page about the Certificate of Excellence for holiday rental properties — read more here. What is the Certificate of Excellence? Since 2011, the Certificate of Excellence honours hospitality businesses that deliver consistently great service across the world. This designation is presented to approximately 10% of total businesses on TripAdvisor that have consistently achieved great reviews over the past year. There is no application process for the Certificate of Excellence, and the achievement is earned over time. Who is eligible to receive a Certificate of Excellence? Accommodations (Hotels, B&B / Inns, and Speciality Lodging), restaurants, attractions, and holiday rentals worldwide are eligible to receive a Certificate of Excellence. How are Certificate of Excellence recipients determined?...

Your Certificate of Excellence Widget is Waiting

Your Certificate of Excellence Widget is Waiting

Did you receive a Certificate of Excellence this year? Then promote your achievement on your website, with the free Certificate of Excellence widget!

Your Certificate of Excellence is a big deal. It’s a real vote of confidence from travellers over the past year – and a great way to stand out from your peers.

If you want to grab travellers' attention and give them another reason to book with you, make sure to promote your TripAdvisor achievement. One of the most popular promotional activities is adding the Certificate of Excellence widget to your website.

Unlike earning your Certificate of Excellence, which took a lot of hard work, adding your widget is easy. Get your free Certificate of Excellence widget in the TripAdvisor Widget Centre.

You worked hard all year to earn this recognition, and now’s the time to reap the rewards. The sooner you add your widget, the sooner travellers will know about your Certificate of Excellence!

Last Updated: 19 May 2015

How to Order Your Printed Certificate of Excellence

How to Order Your Printed Certificate of Excellence

Congratulations on earning a Certificate of Excellence! Displaying a printed certificate at your business is a great way to showcase your achievement.

When to request a printed certificate

  • You are a 2016 Certificate of Excellence recipient and have not requested a printed certificate yet. 
  • You were a Certificate of Excellence recipient in a previous year and need a replacement certificate.
  • You’d like a copy of your certificate in a different language.

How to request a printed certificate

  1. Sign into the Management Centre
  2. Move your mouse over the Marketing Tools menu at the top of the page, then select Awards in the drop-down menu.
  3. Click on Get your Badge next to your Certificate of Excellence widget.
  4. Click on the Display a Certificate link at the bottom of the page. 
  5. Fill out the Certificate of Excellence Request form and click the Submit Request button. 

Follow the directions above and you’ll receive your Certificate of Excellence in the mail within 8 weeks. While you’re in the Management Centre, you can download the Certificate of Excellence widget to add to your website. This allows you to promote your recognition online while you're waiting for your paper copy.

Last Updated: 6 August 2014

Promoting your Travellers’ Choice award for destinations

Promoting your Travellers’ Choice award for destinations

Raise awareness about your destination’s prestigious award by following this checklist to promotional success.

Congratulations on winning your Travellers’ Choice award! Your visitors have spoken, and other travellers are ready to listen. So spread the word about this high praise to attract new visitors to your award-winning destination.

Start by following our “Popular tips for getting started” to put together some momentum. Then focus on the checklist in “New tips for you” so even more travellers can discover what makes your destination so special.

Popular tips for getting started

Lead with the traditional tips below so you cover all the basics.

Send out a press release

Want help? Use the template in the Management Centre and fill in the details about your destination. Or create your own press release by starting with an attention-grabbing headline and briefly covering the “who, what, when, where, why and how”, so the media knows why your Travellers’ Choice award is important. Then contact a wire service to send out your press release.

Put the Travellers’ Choice logo in your advertising and marketing

This sign of reliability is trusted all around the world, so advertise your win far and wide. You can use the Travellers’ Choice winners’ logo in print, online and on television. Make sure to mention your award in radio spots, too. The logo and usage guidelines are available in the Management Centre.

“Winning the Travellers’ Choice accolade is very special to the Cayman Islands because it comes to us as a result of many thousands of visitors voluntarily posting their reviews about their Cayman Islands vacation experience. We are therefore delighted to receive this prestigious award.” — Shomari Scott, Director of Tourism, Cayman Islands Department of Tourism

Add the award widget to your website

Every visitor to your website is a potential visitor to your destination, so make sure they all know about your win. Get the free Travellers’ Choice widget in your Management Centre or on our widgets page.

Announce your win on social media

Engage with existing fans and create new ones by sharing the news in social forums. Download the popular TripAdvisor Facebook App, where you can display your awards, reviews and photos. You’ll also find a pre-written Facebook post and Tweet in the “Display your award” page of the Management Centre. Use them to share the good news with your followers.

Contact your local media

Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. E-mail them your press release, and invite the reporter to meet with you about writing a story. Local news outlets especially will want to know that your destination has won an award on the world’s largest travel site.

Promote your win with locals

Boost local pride and make sure the whole community knows you won so they can let others know too. Promote your win in local advertising, from signage to community messages and more. The Travellers’ Choice winners’ logo is available in the Management Centre.

New tips for you

Just as you want your visitors to explore more than just gateway attractions, it helps when you go beyond traditional promotion with these additional activities.

Notify your local hospitality businesses

Energise your built-in network of supporters by sharing the news. Accommodations, attractions and restaurants all stand to benefit from new visitors coming to town, so ask them to promote your Travellers’ Choice award as well.

Organise a photo shoot with local owners

Your local hospitality business owners helped your destination win over travellers, so why not celebrate with a photo shoot? Pick somewhere visually striking and include a select few photos with your press release.

Make a donation in honour of your win

You’ll help support your community, and raise awareness for your win and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite press to an event where you donate the money.

Add a Milestone post on Facebook

Receiving an award seems like a great milestone to add to your timeline. Instead of sharing a status or photo, click on “Event, Milestone+” and add in a few details and a photo. Your milestone post will span the entire width of your timeline, grabbing even more attention on Facebook!

Promote in your event collateral

Whether people are researching convention sites, family holiday destinations or group trips, you want your prestigious award to be front and centre. Leaflets and landing pages on your website are ideal places to include your award.

Update your mobile website

Mobile travellers are especially pressed for time when researching destinations and nearby accommodations, activities and restaurants. Showcasing your award on your mobile site gives them another reason to stop searching and start having a great time.

Mention your award in your e-mail signature

Each e-mail you send will raise awareness of your TripAdvisor award. Link to your destination page on TripAdvisor to drive recipients to see the latest reviews, your award badge and other fresh content. Everyone on your staff should update their e-mail signature as well.

Promote your win over the phone

Mention your TripAdvisor award in your phone system’s greeting, hold music or voicemail message and travellers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Let your mailing list know

Visitors who signed up for your newsletter will want to know about the exciting news. Link to a blog post with more details or feature the highlights in the e-mail itself, and ask your fans to share the news with other travellers. The news also makes for a great reason to invite visitors back to your destination.

Create signage that promotes your win

Grab attention at conventions and other events by including your Travellers’ Choice award on signage. You can also use signage to impress visitors at your tourism centre. It’s a good conversation starter in any situation.

Let your favourite travel bloggers know

Share the news with any influential travellers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: 14 February 2014

Travellers have spoken: 2017 Certificate of Excellence

Travellers have spoken: 2017 Certificate of Excellence

Congratulations to the 2017 Certificate of Excellence recipients. This achievement celebrates businesses who have consistently achieved glowing traveller reviews on TripAdvisor over the past year.

About Certificate of Excellence

Travellers come to TripAdvisor to plan and book the perfect trip. Certificate of Excellence celebrates the accommodations, attractions and eateries that make these perfect trips possible.

Now in its 7th year, the Certificate of Excellence designation recognises establishments that consistently earn great TripAdvisor reviews from travellers. Winners include:

  • One-room B&Bs to 600-room hotels,
  • Hidden attractions to world-famous museums, and
  • local cafés to Michelin-starred restaurants.

The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travellers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

“This recognition helps travellers identify and book properties that regularly deliver great service. TripAdvisor is proud to play this integral role in helping travellers feel more confident in their booking decisions,” says Vice President of Industry Marketing, Heather Leisman.

What’s new this year

This year we are encouraging recipients to promote their achievement for a chance to win! Our Certificate of Excellence promotional contest includes new and exciting prize opportunities for winners including: free ad space on TripAdvisor, an all-expense-paid celebration event, or a surprise prize. Contest terms & conditions apply, watch for an email with more information!

2016 Certificate of Excellence fun facts

  • The reviews are in: 24% of winners are accommodations.
  • Looking for a great place to eat? Restaurants account for 56% of winners.
  • Talk about attractive attractions: 20% of winners are attractions.
  • In past years, owners have promoted their wins with roadside billboards, bus wraps and even hot air balloon signage.

Additional resources

Congratulations on your TripAdvisor Recognition – Now Spread the Word!
Frequently asked questions about Certificate of Excellence
How to Earn TripAdvisor Awards & Recognitions

Last Updated: 22 June 2017

Congratulations on your TripAdvisor Recognition – Now Spread the Word!

Congratulations on your TripAdvisor Recognition – Now Spread the Word!

Get tips on promoting your recognition with social media, TripAdvisor, traditional marketing, your website, events and more.

Congratulations on your accomplishment!

Receiving a Travellers’ Choice award or a Certificate of Excellence recognition isn’t easy, but promoting it can be.

Read on for a variety of creative tips to help you spread the word about your latest distinction. In no time, you’ll go from receiving a prestigious award to winning new business.

Get tips for promoting your achievement…

Promoting your award on TripAdvisor

Update your business description
Your TripAdvisor listing will automatically feature your recent recognition, though it still helps to mention your achievement in your business description. It just takes a few seconds, so why not update this the next time you’re in the Management Centre?

Pose with your award
Adding photos to your listing helps increase engagement, and a shot of you and your staff with the printed certificate or award is a great photo opportunity. 

Mention your achievement in Management Responses
Think of this tip like offering a discount – it will capture attention, but you don’t want to do it all the time. Reference it when it seems natural, such as, “I’ll speak with our housekeeping staff so they keep this in mind from now on. As a Travellers’ Choice award winner, we’re always looking for ways to give our guests the best possible experience.”

Tip for accommodation subscribers: Create a celebratory Special Offer
If you’re an accommodation subscriber, you can create Special Offers to grab the attention of travellers on TripAdvisor. Test one that promotes your achievement and offers travellers a special deal or perk to celebrate with and thank guests.

Promoting your award using social media

Post your award on Facebook, Twitter, and other social media sites
Engage with existing fans and create new ones by sharing the news in social forums. If you have the popular TripAdvisor Facebook App, you can add your designation to the “Praise from TripAdvisor Travellers” section. Don't forget to use the #CertificateofExcellence hashtag when promoting your achievement!

Ask travellers why they think you received this recognition on TripAdvisor
Drive engagement and raise awareness by asking fans and followers what it is about your business that stands out most in their minds? Don't forget to include the #TravelersChoice or #CertificateOfExcellence hashtag so even more people can discover your exclusive status.

Include photo or video when you post
People who like you on Facebook are more likely to see your announcement post if you include a visual. For instance, add a picture of some staff posing with the framed award or printed certificate and include a video of you thanking travellers for the recognition.

Update your social media background photos
Use a photo of your Travellers' Choice award or Certificate of Excellence recognition as your Facebook cover image or Twitter background image. A timely and impressive way to refresh your social media presence? Now that's something to "Like."

Congratulate other local recipients
Retweet their Certificate of Excellence or Travellers' Choice announcements and congratulate them on Facebook. Why? It will encourage them to do the same for you, and you’ll strengthen your relationship with other leading hospitality businesses. To get you started here’s a sample tweet: “@OtherBusiness Congratulations on receiving a 2016 #TravelersChoice award too! We’re honored to be in such great company.”

Post a celebratory property photo
Pinterest and Instagram are ideal for sharing photos. Put some thought into taking a striking photo, such as a sunset on your property, a beautiful meal or a clever and relevant way of celebrating your win. Remember to include a #TravelersChoice or #CertificateOfExcellence hashtag!

Update your business' social media descriptions
Update your "About" section on Facebook and your Twitter "Bio" so when people share, or check-in, at your location anyone who clicks through will see you've received TripAdvisor praise.

Promoting your achievement using traditional marketing

Issue a press release
Go to the Management Centre for a TripAdvisor-provided template for your Travellers’ Choice or Certificate of Excellence win. All you need to do is complete your business’s details. Then issue your press release over a wire service and share with local publications.

Contact your local media
Reach out to your area newspaper or online news website and get the name of their travel, business, or general news reporter. Send them your press release via email, and offer to let them visit and photograph your business. Let them know that your good standing on the world’s largest travel site is a distinction worth talking about.

Add the Travellers' Choice or Certificate of Excellence logo to your brochure, flyers and press kit
Including your achievement in marketing materials helps you in several ways. First, it helps convince potential visitors to become definite visitors. Second, it reminds them to write a review when they get home. Put your achievement's logo somewhere prominent, such as the front or back cover of your brochure to really grab attention. Don't have standard marketing materials? Promoting your TripAdvisor achievement is a perfect opportunity to create them!

Make your achievement the focus of your advertising
Don’t just mention your TripAdvisor recognition – make it the key point. Being in good standing on TripAdvisor sets you apart from the competition, so let travellers and locals know about this latest distinction with an attention-grabbing advertisement in newspapers, magazines, radio spots, local maps for tourists and any other advertising efforts.

Promote in your event collateral
Put the Certificate of Excellence or Travellers' Choice logo front and centre on event collateral so people research for a wedding venue, team-building event or a catering order notice your recognition right away. Pamphlets, PDFs on your website and catering menus are all ideal places to include the logo.

Tip for Travellers’ Choice winners: Check the full list
You might be the only winner in your area, or the only local winner in a certain category, such as Hotels for Romance. Visit the Travellers’ Choice page to find out. If you are, make sure to promote that additional competitive advantage in your marketing materials.  

Promoting your award on your website

Add the Certificate of Excellence or Travellers' Choice emblem to your website
Showcase your recognition on your own website with a free widget that links guests to your TripAdvisor page where they can browse your guest reviews and photos. Go to the Management Centre, and under "Marketing Tools" in the top menu, select "Website Widgets" to easily download the code. 

Add your TripAdvisor achievement to your masthead and other key pages
People browsing the web take just a second to decide if they want to stay on a page. Mention your TripAdvisor recognition up top and the prominent placement will grab attention and earn the trust of travellers. Don't forget about key pages besides your homepage. In particular, your "About" page, your "News" page and your booking process should highlight your designation too.

Promoting your achievement to past and prospective guests

Mention your achievement in your email signature
This way, each email you send calls attention to your TripAdvisor recognition. Link to your listing to drive recipients to see the latest reviews, your award badge, and other fresh content.

Celebrate with past guests
It’s the great customer feedback that makes TripAdvisor achievements possible, so let guests who’ve stayed at your property, eaten at your restaurant or enjoyed your attraction know about your recent TripAdvisor recognition. Thank them for their role in getting you there, and encourage them to visit again soon! A sincere showing of gratitude can go a long way towards strengthening your bond with top customers.

Offer past visitors an exclusive deal
One way to celebrate with past guests is to offer them something other customers can’t get, like a better discount or privileged access to perks. As a plus, you’ll drive engagement and extra bookings while you promote your new recognition as a top business on TripAdvisor.

Feature different employees in your emails
Your staff is a big part of why you won, so help travellers get to know them. If you send out a newsletter, spotlight an employee who provides the great service that helped you receive TripAdvisor praise. Don’t have a newsletter? Start one now, or include this section as a callout in your one-off emails. Either way, include a quote from each staff member on what being a distinguished property means to him or her.

Tip for restaurants: Mention on restaurant review websites
Some review sites, like Yelp, focus on restaurant reviews in particular. In your business description on these sites, make sure to mention your TripAdvisor designation. The trusted TripAdvisor name will help inspire confidence in both local and travelling diners!

Tips for attractions: Offer free or reduced admission
It can be for one day or night only, or a regularly recurring offer such as every Monday for a month. And if you can extend your normal operating hours for the event, you can also pull in locals who might not otherwise be able to attend. When promoting the event, make sure to brand is as a celebration of your recent achievement.

Promoting your achievement at your business

Display your achievement at your property
Share your success with everyone who walks through your doors by putting your plaque or printed certificate somewhere prominent, such as your lobby, luggage trolleys, check-in stand or wherever you greet travellers. You can also leverage something unique about your particular property. For example, a kayaking tour operator displays the Certificate of Excellence emblem on his kayaks and paddles.

Offer visitors a photoshoot with your certificate or award
Include fun props and costumes to encourage travellers to pose with your plaque, printed certificate or framed award. You can also suggest they share the photo on social media – and check-in on Facebook or mention your property name on Twitter. With permission, post the photos to your social media accounts or website too.

Go big by printing a giant decal
Impress passerbys with a giant vinyl decal on a wall outside your building or pool area. Choose something waterproof and UV-proof so it stays looking great while exposed to the elements.

Promote your praise over the phone
Mention your TripAdvisor achievement in your phone system’s greeting, hold music or voicemail message and travellers will be even more likely to visit in person. Keep it brief so callers don’t get frustrated.

Promote your achievement in your elevators
Let guests know that your reputation, not just the elevator, is going up. You can add in the news as a segment on the video screen, or include a framed copy of your award or certificate to grab attention when travellers have nothing else to do.

Add a screen saver to your computers
Make your Certificate of Excellence recognition or Travellers' Choice award the screen saver or desktop of your business's computers.

Add your achievement to receipts
Adding the Certificate of Excellence or Travellers' Choice insignia to check-out receipts is an easy way to remind guests to write a review. Plus, it may be your last chance to remind guests of your achievement before they're out the door!

Grab attention with a gobo
A gobo is a special light that projects a customised image onto a floor or wall. Create a custom gobo with the Certificate of Excellence or Travellers' Choice logo to shed light on your recent accomplishments. This compelling marketing tactic is especially popular in clubs, restaurants, and business lobbies.

Promote your vehicles
Put a sticker, or two, on the outside of your vehicles and add a sticker to the inside of your hotel's shuttle van. Run a Segway tour? Have a delivery bike? Don't forget to promote on these vehicles as well. You can even wrap your shuttle or delivery vehicle. Go ahead, make a big statement about your achievement -- your staff deserves the attention.

Add a patch or pin to uniforms
Dress the part. Add a Certificate of Excellence or Travellers' Choice patch or pin to your employees' uniform.

Tips for restaurants: Mention your achievement in your menu
Whether it's a takeaway or dine-in menu, be sure to include your recognition on the menu to remind guests they are dining at a TripAdvisor recognised restaurant. You can even create a special menu item to celebrate with guests. Either craft something new in honour of your achievement, or not on your menu certain choices that are popular with guests and have helped you receive your Travellers' Choice award or Certificate of Excellence.

Tip for accommodations: Celebrate with a weekly happy hour
You get to promote that your TripAdvisor recognition and delight your guests at the same time. Who doesn’t like that? Plus, it gives you and select staff an opportunity to interact with travellers and win them over. Hold it in a private area to make it feel exclusive and serve drinks on coasters that feature your TripAdvisor success.

Promoting your achievement with partnerships and events

Make a donation in honour of your achievement
You’ll help support your community, and raise awareness for your business' recent recognition and a deserving local charity at the same time. Ask past and current guests to vote on the lucky charity, then issue a press release and invite the press to an event where you donate the money.

Host an event with other local Travellers' Choice or Certificate of Excellence recipients
For instance, if you run an accommodation, join together with some nearby attractions and restaurants who have also received a TripAdvisor award or recognition. Host a co-branded party to show off your property and raise awareness for your area’s success. Make sure to invite your destination marketing organisation and issue a press release too.

Team up with your destination marketing organisation
At the very least, you can ask them to mention your achievement on their website, and include a TripAdvisor badge to your business's page or description. They might also be able to feature you in a newsletter or other marketing materials. Some tourism organizations even put together events and a press release for all the local Travellers' Choice or Certificate of Excellence recipients.

Ask partner businesses to promote your success
If you already have a partnership with some local businesses, make sure they know about your achievement so they can let their customers know. If you don’t, this is a great opportunity to form some partnerships. After all, just as you benefit from the additional word of mouth, these businesses will benefit from their customers knowing they have a good relationship with a distinguished TripAdvisor business.

Let your favourite travel bloggers know
Share the news with any influential travellers you know so they can do the same. If you haven’t worked with travel bloggers before, search the web for popular ones who focus on your region or primary audience (for instance, “Thailand travel bloggers” or “family travel bloggers”).

Last Updated: 22 January 2014

Promotional Tools

Request a Free TripAdvisor Sticker

Request a Free TripAdvisor Sticker

Looking for a great way to show that you value guest feedback and encourage new reviews while still increasing footfall? Get a free TripAdvisor sticker for your front door, window or busiest area of your hotel, restaurant or attraction today by using our sticker request tool: www.tripadvisor.co.uk/StickerRequest.

Show off your TripAdvisor Sticker

  • 67% of travellers check TripAdvisor a few times a month1
  • 75% of travellers prefer businesses with a TripAdvisor endorsement2
  • 89% of global travellers say reviews are influential when choosing where to book3

Please allow up to 6 weeks for the sticker to arrive by mail. Once you get it, we’d love to see it! Tweet a photo to @TripAdvisorB2B using the hashtag #OnTripAdvisor.


  • 1. Source: PhoCusWright study commissioned by TripAdvisor, December 2013
  • 2. Source: TripAdvisor member survey, October 2012
  • 3. Source: TripBarometer April 2014: Global Edition
Last Updated: 7 March 2015

Free or Premium? A Guide to Marketing on TripAdvisor

Free or Premium? A Guide to Marketing on TripAdvisor TripAdvisor offers a suite of marketing tools for hospitality businesses. Many are free but a few premium features are available for a fee. Do you know which are which?

Looking for ways to drive more business? TripAdvisor offers a variety of tools to help. There’s something for everyone, but you must be registered for your property’s Management Centre to have access. 

Free Tools

Let’s start by looking at the free tools available to any accommodation, restaurant or attraction listed on TripAdvisor. These tools are always available in the Management Centre:

Properties with at least 1 photo see 138% more engagement than properties with no photos.​1

Property page tools

Control the major elements of your TripAdvisor property page through the "Manage Listing" tab in the top menu.  Add photos to attract traveller attention, update your amenities, and complete other administration tasks here as well. 

Over 60% of travellers say Management Responses make them more likely to book.2

Review management tools

Under "Reviews" in the top menu, you'll find all of the tools you need to manage, measure, and respond to new reviews.  Try Review Express to encourage more reviews.

Nearly 90% of travellers say reviews are influential in choosing where to book.3

Free marketing tools

Get help marketing your business under "Marketing Tools" in the top menu of the Management Centre. Showcase your reviews with the TripAdvisor Traveller Reviews App for your Facebook page, TripAdvisor Social Media Buttons, and widgets to display your awards and reviews on your website. Finally, request a TripAdvisor sticker for your property, so guests know you’re listed on the world’s largest travel site.4 

TripAdvisor Insights

Want free marketing tips, industry research, helpful guides and more? Hotel managers and operators can visit www.tripadvisor.com/TripAdvisorInsights and restaurant owners can visit TripAdvisor For Restaurants. You can also find information in the Management Centre, under the "Help & Settings" tab in the top menu, select "TripAdvisor Best Practices."

Paid Tools

Accommodation & restaurant providers can enhance their TripAdvisor listings and attract even more travellers with some additional tools that are available for a fee. There are no premium tools available for attractions at this time.

Solutions for accommodations

  • Business Advantage: Industry-leading tools to better market your business to millions of potential guests, differentiate from competitors, impact booking decisions, and measure and improve your online reputation.Visit www.tripadvisor.com/business/BusinessAdvantage to learn more.
  • Instant Booking: Now, travellers can click the “Book on TripAdvisor” button to reserve a hotel directly on the site. Potential guests are more willing to book when they know they can purchase right on TripAdvisor.5 Instant booking gives your hotel an easy way to claim these bookings. Learn more here.
  • Sponsored Placements: Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travellers searching for a place to stay in your area. Sponsored Placements are risk-free — meaning you pay only for the clicks you get and you can cancel at any time. Sign up today at www.TripAdvisor.com/business/sponsored-placements.

Solutions for restaurants

  • TripAdvisor Premium: Get the competitive advantage your business needs with TripAdvisor Premium for Restaurants. Upgrading to Premium gives you exclusive access to powerful subscriber-only tools including Storyboard, Top 3 Reasons to Eat Here, Favourite Reviews, and exclusive data & insights. Learn more here.
  • TripAdvisor Ads: Drive traffic to your TripAdvisor listing by promoting your restaurant in exclusive sponsored placements to a targeted audience of diners searching for a place to eat in your area. Learn more here.

  • 1. TripAdvisor data, July 7 - August 7 2014, tripadvisor.com/TripAdvisorInsights/n2507/bookings-and-traveller-engagement-driven-management-actions
  • 2. PhoCusWright, “Custom Survey Research Engagement,” prepared for TripAdvisor, December 2013.
  • 3. TripBarometer, April 2014, Global Edition: tripadvisor.com/TripAdvisorInsights/n2200/tripbarometer-april-2014-global-edition
  • 4. comScore Media Metrix for TripAdvisor Sites, worldwide,
  • 5. TripAdvisor internal data
Last Updated: 10 January 2018

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Displaying Your TripAdvisor Rating and Latest Reviews on Your Site

Studies show that travellers want to see feedback from other travellers before they make their booking decisions. That's one reason why businesses around the world choose to enhance their websites with free TripAdvisor widgets.

What is a TripAdvisor widget?

A widget is a small snippet of code provided by TripAdvisor that can be installed within any HTML-based web page. They can bring TripAdvisor content – like recent reviews or your overall rating – to your website, and they update automatically. Other widgets encourage travellers to write reviews or link to your listing on TripAdvisor.

There are two categories of widgets available to you for free through TripAdvisor: widgets for businesses and widgets for destinations. To find out what content is free for you, go to your Widget Centre.

Widgets for Businesses

  • Awards & Praise: Has your business received rave reviews or have you earned a TripAdvisor recognition? These widgets will help you spread the news
  • Display Reviews: Show off your rating, snippets of recent reviews and more
  • Collect Reviews: Drive more reviews with a quick link for visitors to write a review on TripAdvisor, or encourage them to write a review without ever leaving your site

Widgets for Destinations

  • Social Media Button: Add this button next to your Facebook & Twitter icons so visitors are just a click away from reading your reviews
  • Read Reviews: Put visitors a click away from your destination’s reviews, photos and more

How do I get a widget?

Head to www.tripadvisor.co.uk/Widgets and enter your business or destination name. Your personalised widgets are just a few clicks away! 

Troubleshooting

If your widget isn’t working, check these troubleshooting tips for help:

  • Make sure that the code was pasted into the source code of your page, not the displayable version.
  • Make sure that the page that you're posting it on contains valid HTML code.
  • Check all code to make sure that tags (<p>, <a>, etc.) are closed.
  • Make sure that there are no line breaks in the script tag.
  • Make sure that the badge includes a <div> tag followed by a <script> tag.
  • Make sure that the script tag has the “&lang=” parameter, as this can become corrupted and converted to a left angle bracket.

If you need further help, visit our Help Centre. To get your property’s personalised widgets, go to www.tripadvisor.co.uk/Widgets.

Last Updated: 14 December 2017

Small social media button. Big traveller impact.

Small social media button. Big traveller impact. Make room Facebook, Twitter and Pinterest: there’s a new social media button in town. And it brings the power of the world’s largest travel site to your property’s website.

Travellers are often encouraged to connect with businesses via social media buttons on websites. But the new TripAdvisor social media button helps travellers do much more than connect. It puts potential guests one click away from reading your hard-won reviews and posting their own. And it brings the powerful brand of the world’s largest travel community right to your website.

The TripAdvisor social media button is free, easy to install and customisable to fit the needs of your business. To get the TripAdvisor social media button:

  1. Enter your property’s name on www.tripadvisor.co.uk/widgets.
  2. Select “Social Media Buttons” on your property's widget page.
  3. Next, customise the button to suit your website by selecting the size, shape, colour, language and additional elements (like a “Rate” call to action to encourage reviews, or a Bubble rating to showcase your overall TripAdvisor performance).
  4. When the preview looks good, copy and paste the code for your button into the HTML code of your website. (TIP: You can also select the “click here to e-mail the code” link to send it to the person who manages your site.)

For the best results, be sure to include the TripAdvisor button alongside other social media icons on your website (Facebook, Twitter, etc.). If you need more detailed installation instructions or troubleshooting tips, check out this guide.

Don’t miss a single opportunity to engage with travellers! Add the TripAdvisor social media button to your website’s social media icons today.

Last Updated: 28 July 2014

Showcase a five-bubble review – directly on your website

Showcase a five-bubble review – directly on your website  

Great news! You can now display your most recent five-bubble  review title directly onto your own website. The new Rave Review Widget is available to establishments that have recently received outstanding traveller reviews on TripAdvisor and are in good standing on the site.

How does it work?

Download the widget from the TripAdvisor Widget Centre and follow the instructions on the page to add it to your site. Once live, the widget will display a scrolling title of your most recent five-bubble review. The title will automatically update each time you receive a new five-bubble write-up. Travellers will be able to click the widget to see all of your reviews on TripAdvisor.

To show your TripAdvisor ranking, rating or more reviews, consider adding another widget to supplement the Rave Review tool. Other free marketing resources include the popular Review Snippets widget, Recommended On and Bravo! badges and What’s Nearby tools.

Last Updated: 23 April 2013

4 Free Tools to Remind Guests to Write Reviews

4 Free Tools to Remind Guests to Write Reviews

83% of travellers say TripAdvisor reviews help them feel more confident in their travel decisions1. So how can you collect more reviews? Here are four free tools to help you remind guests to write reviews of your business.

Reminding your guests to write a review is an easy way to build your reputation on TripAdvisor and in turn, get more exposure for your property. Use these free tools – available in the Management Centre – to remind guests to write a review while their experience is still fresh in their minds.

1. Custom Reminder Cards

Creating your custom business card-sized reminder cards is easy, follow these simple steps:

  1. Under the "Marketing Tools" tab in your Management Centre select “Promotional Tools
  2. Select “Order Now” under Business Cards
  3. Choose “Business Cards” in our promotional shop
  4. Click on the reminder cards that fit your business to customise the cards. Be sure to add your business name and city to the back side of the cards. 

Once you’re pleased with your cards, send them off to print! The first 100 cards are on us; you only pay for shipping (typically $6 - $10).

Tip: Distribute these cards at checkout, the end of a meal, or when the tour comes to an end to remind guests to write a review when they return home. 

2. Reminder Flyer

Another great way to ask your guests to write about their experience is to hand out our downloadable flyer. The downloadable flyer can also be found in your Management Centre. Under "Marketing Tools" in the top menu, select "Promotional Tools" and click “Download Now” under Downloadable Assets. The flyer is available in many languages, for your guests visiting from all over the world.

Tip: Hang this flyer in a high traffic area as an effortless reminder to your guests as they pass. 

3. Review Express

If you’re looking for another quick way to get more reviews, try Review Express – the review collection tool that allows you to create and send professional-looking emails that encourage guests to write reviews of your business.

Tip: Visit the Review Express Dashboard to monitor the success of your campaigns. 

4. Review Starter Widget

Invite visitors to begin reviewing your business right on your website with the Review Starter Widget.

Tip: Be sure to place your widget somewhere on your website where users can easily find it.  

To start using these tools today, visit the Management Centre.


  • 1. PhoCusWright Survey, conducted December 2013, www.tripadvisor.com/TripAdvisorInsights/n2121
Last Updated: 29 April 2019