TripAdvisor Ranking and Ratings
Your TripAdvisor rankings and ratings explained.
TripAdvisor Ranking and Ratings
TripAdvisor Popularity Ranking: Key Factors and How to Improve Learn more about the TripAdvisor Popularity Ranking and get tips for improving your business’s performance. Your TripAdvisor Popularity Ranking is based on user reviews and reflects your standing against other businesses within your geographical location. Your Popularity Ranking is important because the closer you are to the top, the more likely it is that users will see your business when they search your area. Here are the three primary factors that impact your Popularity Ranking, and ways that you can improve: Quality of Reviews Higher bubble ratings positively impact your Popularity Ranking. Set guest expectations before they arrive by making sure any information about your business is up to date and photos accurately reflect your business. Fulfill or exceed those expectations during their stay, and keep those positive reviews rolling in! Quantity of Reviews...
Everything You Need to Know About the TripAdvisor Popularity Ranking Learn all about the TripAdvisor Popularity Ranking algorithm, including how it’s used to rank accommodations, attractions and restaurants, and how it evolves over time. How the Popularity Ranking works The Popularity Ranking is based on the quality, recency and quantity of reviews that a business receives from users — and the consistency of those reviews over time. Quality The bubble ratings that users provide as part of their reviews are used to rank the quality of the experience at each business. All other things being equal, a business with more 5-bubble ratings will rank higher than a business with lower bubble ratings. Recency...
All about your TripAdvisor bubble rating How your bubble rating is determined, how you can improve it and more.
The majority of customers say TripAdvisor bubble ratings are important when choosing an accommodation, restaurant or attraction. In fact, 83% believe it is significant when choosing an accommodation, 70% when choosing a restaurant and 58% when deciding what attractions to do.1
It’s clear that your TripAdvisor rating is important to potential customers – and to your profitability. What isn’t necessarily clear is: What is a TripAdvisor bubble rating? To help you make the most of your TripAdvisor presence, here are answers to common questions we get asked about TripAdvisor ratings.
What is a TripAdvisor bubble rating?
Your TripAdvisor bubble rating is a summary of your ratings from guests who reviewed you. In other words, think of your rating as the answer to, “What do guests think of their overall experience with you?”
Your bubble rating is displayed on a 1-5 scale, where 3 is average and 5 is excellent. So when potential customers are researching and booking on TripAdvisor, they can get a quick snapshot of your feedback in search results and on your page.
How is my bubble rating determined?
Whenever guests submit a written review, they can also rate your business based on their overall experience. Your bubble rating is determined by these overall ratings.
What can I do to increase my bubble rating?
There are a few things you can do to raise your TripAdvisor rating. First, use the customer feedback you get in reviews to improve the guest experience. That could mean renovating your hotel’s pool, expanding your restaurant’s menu or providing more training to your attraction’s staff. The more enjoyable a guest’s time with you is, the better the rating you can get when they write a review.
And that brings us to the second way to increase your bubble rating: collect more reviews. Getting more reviews can increase the potential you have for improving your overall TripAdvisor rating. For an easy way to collect more TripAdvisor reviews, try Review Express – it’s free and lets you e-mail a review request to multiple recent customers at once.
Is my bubble rating related to my TripAdvisor Popularity Ranking?
Your bubble rating plays a key part in your TripAdvisor Popularity Ranking, which determines how popular you are compared to other businesses in your area. The three main factors that go into your TripAdvisor Popularity Ranking are:
- Quality: What your overall bubble rating is (because the wisdom of the crowds helps guide travellers)
- Quantity: How many reviews you have (because more feedback allows for a more complete picture)
- Recency: How recent your reviews are (because fresh feedback is more useful for travellers)
Read our guide on "Everything You Need to Know About Your TripAdvisor Popularity Ranking".
How can I promote my TripAdvisor bubble rating?
Referencing your bubble rating is a great way to promote your property. After all, who wouldn’t want recommendations from other travellers all around the world?
And promoting your reputation on TripAdvisor is as easy as it is important. You can add a personalised TripAdvisor widget to your website for free. Just by copying and pasting a little bit of code, you can display your bubble rating, latest reviews and more right on your website. It’s a strong vote of confidence to help influence potential customers to choose you.
Accommodations Only: How does my bubble rating differ from my star rating?
Your star rating is determined by a third-party based on your property’s available facilities, staff and amenities. Meanwhile, your bubble rating is determined by travellers based on feedback regarding their experience with you. While both ratings are useful in giving travellers different views into what to expect, only your bubble rating is based on valuable TripAdvisor traveller feedback. As a reminder, star ratings are hotel-specific, meaning restaurants and attractions do not have them on TripAdvisor.
- 1. Source: Independent Phocuswright study of 14,991 global respondents prepared for TripAdvisor. April 2015.
Three insider tips for better TripAdvisor performance Straight from our own experts, here’s how to improve your property’s performance on TripAdvisor, which influences your direct bookings, online reputation and more.
With all the TripAdvisor advice out there, sometimes you might come across information or tips that can be misleading, or even against TripAdvisor guidelines. Getting the most out of TripAdvisor is a hot topic, and we want to ensure that you get the right information to make the most of your business’s presence on the world’s largest travel site1.
With this in mind, we’re presenting three steps to better your TripAdvisor performance, straight from the team here at TripAdvisor.
First, let’s clear up some confusion around terminology. Your “TripAdvisor rating” is different to your “TripAdvisor ranking”. Here’s how it works:
- Based on their experience with you, travellers rate and review your property.
- Based on those reviews, your property receives an overall TripAdvisor rating, with 5 being the highest.
- Your TripAdvisor rating then factors into your property’s overall TripAdvisor ranking among other properties in your location. TripAdvisor rankings are also known as the Popularity Index.
- The better your ratings – and the more recent your reviews – the higher your property’s TripAdvisor ranking can potentially go.
Now on to the tips for improving your TripAdvisor ranking:
Focus on offline service for online results
Want more guest reviews and higher ratings based on those reviews? Emphasise providing a great visitor experience. What you do – or don’t do – during a visitor’s stay determines the guest’s experience and resulting review. From check-in to check-out and anything in between, do everything you can to be welcoming and responsive.
It helps if you monitor your reviews on TripAdvisor. What compliments show up in positive reviews? Use them as examples of what you’re doing right with the guest experience, and then find ways to make them even better. If this seems daunting, focus on one thing you can do to stand out from the competition and provide an experience you yourself would love while travelling. You might not have the resources and budget to do everything you want straight away, but you can start taking steps right now. Be authentic and determined, and the guests – and their reviews – will come.
Embrace and respond to negative reviews
Some properties want to ignore or hide negative reviews. There are two reasons why you should do the opposite. The first is because writing Management Responses to negative reviews (and positive ones, too) shows prospective guests that you value feedback, and want to provide the best experience possible.
According to recent PhoCusWright research, online reputation management is the area where most hoteliers will be increasing their level of investment for 20162. While responding to reviews doesn’t have a direct effect on your TripAdvisor ranking, it can mean more bookings and more potential reviews.
The second reason why you should embrace negative reviews is because guest feedback opens the door to making operational improvements. Maybe you’re so close to the day-to-day operations that you miss something a new guest spots easily. Each review is a window into the guest experience at your property. Was a guest’s room not cleaned thoroughly? Discuss it with your housekeeping staff and provide additional staff training if needed. Consideration, communication and implementation are how you turn feedback into a better experience for all future guests, which can have a significant influence on your TripAdvisor ratings, and subsequently, your TripAdvisor ranking.
Do NOT offer incentives for reviews
Incentives, like offering vouchers or upgrades in exchange for writing a review, actually violate TripAdvisor rules because special treatment or discounts can hinder the validity and accuracy of a guest’s reviews. Incented reviews are removed so they don’t influence your TripAdvisor ranking, and other penalties against your property and ranking could be imposed. Importantly, businesses that incent guests to write reviews are not eligible for TripAdvisor awards, such as Travellers’ Choice or Certificate of Excellence.
Instead, use one of the free marketing resources TripAdvisor offers to business owners to collect more reviews, such as our free Review Express tool allowing you to email recent guests asking them to write a review. In just minutes, you can create and send a customised, professional-looking email to up to 1,000 recent guests at once. Also, hoteliers tell us that it helps to make a connection with guests during their stay. Host a mingling event for guests and senior staff, or make an effort during each visit to ask how the guest is doing and if you can help with anything. These kinds of interactions make a big impression on travellers, even when they return home and are ready to share their experiences and opinions with others.
By following these three steps, you’ll be in a good position to improve your TripAdvisor ratings and ranking. These tips have worked for many of the 5.3 million accommodations, restaurants and attractions on TripAdvisor, and they can work for you, too.
And remember, if you want recommendations or tips on how to succeed on TripAdvisor, it’s always best to come directly to the source – TripAdvisor Insights – for the latest insider tips, news and industry trends.
- 1. Source: comScore Media Metrix for TripAdvisor Sites, worldwide, July 2015
- 2. Source: TripBarometer 2015