There's so much to experience in this region of Morocco, but let's start with the city itself. It's a riot of colour, scents, sounds and sensations from the shouts of street traders to prayer calls from the mosques' minarets.
Explore the Medina or 'old town' (now a UNESCO World Heritage Site) and soak up the atmosphere. Renowned for its busy ‘souqs’ or covered markets, you can haggle to your heart’s content over everything from souvenirs to spices. Lose yourself in the labyrinth of streets and alleyways before tasting some traditional mint tea or pampering yourself in a local 'hammam' or spa. A day spent exploring will be truly unforgettable. Relax after a busy day at a traditional riad or a self-catering apartment
Every turn one takes in this magical city reveals another historical delight. The palace of La Bahia (the beautiful) is a popular stop on the tourist trail thanks to its astonishing beauty. It took 14 years to complete and showcases incredible craftsmanship with detailed painting and luxurious silks covering every inch of the interior walls. Its history will capture your imagination, too, with tales of Grand Viziers and their harems.
Visit the Ben Youssef Madrasa (once the world's largest Islamic learning centre) and you'll discover some of the most extraordinary architecture in North Africa. The courtyard is a marvel, with intricate mosaics and carved archways.
If you need a break from the chaos of the city, head to the Jardin Majorelle which is just a short distance from the Medina. The gardens were created by couture designer Yves Saint Laurent as a gift to the people of Morocco. Situated in the grounds of an impressive cobalt-blue villa, they’re a real oasis of calm. You can stroll in the shade of palm trees and admire beautiful lotus flowers.
Travel just a day from the city of Marrakech and you can reach the dunes of Erg Chigaga in the Sahara. If the coast is calling, head to the stunning Agadir Beach. For more spectacular natural landscapes, you can't beat the peaks of the Atlas Mountains. Organised tours here will reveal a different side to the region, guiding you through Berber villages, rural 'souqs' and introducing you to locals.
If you're looking to stay in Marrakech, a riad is ideal. These refined residences have lofty ceilings and mezzanine landings over double-height rooms. Some even have their own private hammam spa pools - you really won't want to leave.